Brett Hinds is the advanced engine design and calibration manager for EcoBoostTM, the newest and most advanced engine technology for Ford.
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“Engines are interesting machines,” said Hinds. “They produce a lot of performance and give the car personality and character. They’re complex. I’m inspired to continually make them better and more efficient.”
For Hinds, motivation is easy to find in a project like EcoBoost. It’s the realization of a dream to be part of the team delivering a world-class powertrain, bringing the first direct-injection twin-turbocharged V-6 in the North American market.
Then there’s the motivator of doing something to help the environment.
“We’re actually helping the Earth,” added Hinds. “Our customers will not have to make compromises to enjoy the EcoBoost engine. Customers do not have to sacrifice performance for fuel economy, and that helps the environment, the nation and the consumer.”
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6 Comments
August 20, 2009 at 11:53 pm
August 21, 2009 at 10:11 am
August 21, 2009 at 10:08 pm
August 22, 2009 at 8:35 pm
In regards to Ecoboost fuel economy the key word being used is "up to". Some recent reviews have shown no real significant increase in fuel economy compared to a non-Ecoboost, naturally aspirated engine.
August 25, 2009 at 10:53 am
August 31, 2009 at 10:51 am
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