Comments on: “Drive One” Shifts Gears to Add Customer Reactions

By: chris

chris — Wed, 14 Jul 2010 21:28:47 +0000

Still looking forward to a small pick up with 36 MPG like in the 1980’s but I still have a Ford at least for now!

By: Ron

Ron — Wed, 17 Feb 2010 18:17:12 +0000

I think the point was NOT to make women or anybody to look stupid, but that with the way things get so busy doing things in life, working, sports, shopping and such that sometimes YOU forget.
And to have that little added reminder that your oil change is due or your service is due is a great idea if you ask me. BTW i have never been a Ford fan, been driving a Chevy since i could drive in 1980, just bought my Ford Mustang and am head over heals in love with this car!!

By: Pitch

Pitch — Mon, 02 Nov 2009 13:49:17 +0000

I’m NOT a fan of the commercial with the young woman shown in the picture above. She says “I don’t even have to know when to change the oil – my car emails me!”. Ugh. What message is this sending? If you’re a young, pretty girl who’s savvy enough to use a cell phone, you don’t have to bother with frivolous things like auto maintenance? BAD concept, and a bad message about young women!! ALL drivers should know basic maintenance… including when to change the oil. Fine, the Vehicle Health Report is a great tool, but it shouldn’t take the place of basic knowledge! What next, “I don’t have to know how to parallel park because the car does it for me!”?

I’m disappointed that Ford chose to portray a young women in this light, and thus give the impression that they’re making a statement about all women drivers. I understand that this ad isn’t an actor portrayal – not only is that not very clear, but it doesn’t change the fact that it’s making a statement about Ford, and BY Ford. There were so many other positive comments that could be made about women drivers and the VHR – Ford chose poorly.

By: Dean

Dean — Sun, 01 Nov 2009 00:08:21 +0000

What a great campaign – these ads actually make me smile

Way to go, Ford – I’m rooting for you guys!

By: Ralph Paglia

Ralph Paglia — Thu, 22 Oct 2009 19:58:34 +0000

I have a 2002 Ford Expedition that now has 92,000 miles on it and it still runs and operates like the day it was new. It is seems unbelievable that this 4×4 SUV could have been built so well 7 years ago, but is probably why Ford seems to be doing so well the past couple of years and has been able to avoid asking for taxpayer funded government bail out money to keep operating. As an American citizen we should all try to reward well run companies that form the manufacturing core of American industry. Ford is one of those companies that deserves to be considered by every American looking for a new car or truck and in my opinion Ford now builds BETTER quality cars and trucks than any of the Asian car companies.

By: A. Bellis

A. Bellis — Thu, 22 Oct 2009 16:44:17 +0000

Really like the ads. Maybe there should be some text running at the bottom of the screen that say “Unscripted customer responce” or something similar just to make sure people know these are real customers, not actors.

By: cole

cole — Thu, 22 Oct 2009 16:42:13 +0000

You can submit your own video (or photo) to Your Stories. Click here for more details.

Cole Quinnell
Editorial Director
theFordStory.com

By: Carrie Jordan

Carrie Jordan — Thu, 22 Oct 2009 16:37:18 +0000

I have friends who work for Ford and told me about this site. I love the idea of having regular people talk about the amazing features on the Ford automobiles. I recently purchased a Mercury Milan – any chance you’d need someone to do a commercial for how much I love my new car?!

By: Dan S2

Dan S2 — Thu, 22 Oct 2009 13:41:05 +0000

I think it is a must to drive home the fact that these commercials are not staged in anyway. This will give Ford far more credibility in the market.

By: shoopak

shoopak — Thu, 22 Oct 2009 06:32:43 +0000

This is wonderfull. Great job!