New Look and More Function on thefordstory.com

As with most Web sites, thefordstory.com is evolving – think of it as always “under construction.” In addition to being the place where you can find Ford’s story on industry topics, it’s a place where you can see what others are saying about Ford and where you can get involved. We recently launched the all-new look you see here, and with it came more ways for you to interact.

Starting at the top of the page, we’ve made it easier for you to find Ford stories about what we’re doing. The latest stories about Ford’s plan & progress, quality, green topics, safety stories and ever-growing smart technology. But we know you want to hear more than just what we’re saying about Ford, so we’ve also made it convenient for you to access what others are saying. This includes media reports and Ford on blogs. We’ve also made it easy for you to share content from this site with your friends or your favorite social network platform, or to subscribe to receive updates from thefordstory.com.

Moving to the middle of page, we’ve made it easy for you to get involved. You can view the latest Tweets from the various Ford Twitter accounts, read about Ford in the news, view a smattering of photos from the Ford Flickr account, videos from Ford’s YouTube channels and become a fan of Ford on Facebook with a single click. And because we recognize that you have many interests, we have different accounts on the social Web to reflect that. You can also take a poll, providing your opinion on topics weighing on the automotive industry.

And, across the bottom of every page, you’ll find access to enthusiast sites (these are not affiliated with Ford, but are made up of real people who are passionate about Ford and its products), events, links to vehicle shopping and corporate Web sites and more ways that you can follow the Ford story on various social media sites.

And, we’re not stopping here. We’ll continue to open doors to you, creating more methods for two-way conversations, ways for you to read others’ Ford stories and more. It’s a fast ride: Jump on.

We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.

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4 Comments

Sini Ross
September 21, 2009 at 5:22 pm
Great Job...love the guys with the face painting & hair do's! Great way to rally the enthusiasts and continue to build the brand. I wish that you had a way to nominate Ford Hero's. The Hudson Wisconsin service department has done a fantastic job for us. Reply
Kyle Rohde
September 21, 2009 at 5:37 pm
The site continues to be a good one, though I would suggest reordering the order of the boxes on the right side. Having Twitter separated from the other social networks looks odd. Maybe start with the poll, then news, then Twitter, Facebook, YouTube, Flickr? Reply
Erica Mueller
September 21, 2009 at 6:59 pm
The new look is great! I love that it is still lightweight, but is now a little more colorful. The footer of the site is much improved... I want that bit of code for my own sites.... haha Reply
Richard Rojas
September 26, 2009 at 2:32 pm
I Think Ford make the best car i had FORD ANGLIA ,FORD CORTINA ,FORD PINTO,FORD ECONOLINE VAN,FORD GALAXIE 500,MERCURY SABLE AND NOW I HAVE FORD FUSION. Reply

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