The Ford Story: MyFord™ Defines a New Driver Experience

Ford introduced a smart, safe, simple system to connect drivers with in-car technologies and their digital lives today at the 2010 International Consumer Electronics Show (CES^®).

The available MyFord Touch,™ which will be branded as MyLincoln Touch™ and MyMercury Touch™ on respective Lincoln and Mercury brand products, redesigns the in-car interface, mirroring how consumers interact with most devices in their lives by using touch-sensitive buttons, touch screens and voice recognition.

“MyFord delivers a premium interior experience that will help consumers fall in love with their vehicles again,” said Derrick Kuzak, Ford Group Vice President, Global Product Development. “It integrates all our signature features so customers will know exactly what they’re going to get in any Ford vehicle they may find themselves driving, no matter where they are in the world.”

MyFord Touch™ displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center stack. A five-way switch on each side of the steering wheel crossbar – similar to the one found on most mobile phones and MP3 players – controls the information displayed on the corresponding instrument panel screens.

Features available through MyFord Touch, powered by SYNC^,® include:

Media Hub

Additional USB port for a total of two USB 2.0 inputs
SD card slot
RCA audio and video input jacks

Phone

Phone book contact photo download and 3-D carousel browsing
Birthday reminders
Enhanced error correction and reporting

Voice Recognition

Direct speech commands and “flattened structure” for quicker, more responsive voice control
Voice-command activation of selected climate control functions
Voice commands will be available for most radio functions, including AM/FM, HD Radio™ Technology and SIRIUS Satellite Radio
SIRIUS Game Finder application will facilitate automatic voice tuning for desired sporting events, using commands such as “Tune to Detroit Lions game” or “Show NFL games”

Navigation

Improved visual presentation of SYNC^® with Traffic, Directions and Information app adds directional arrows, street names and distance markers
Map-based navigation app provided by TeleNav via an optional SD card
SD card navigation includes SIRIUS Travel Link™ services such as weather maps, movie listings, gas prices, and sports scores
SD card navigation also adds point-of-interest information for cities including ratings and amenities
Map data includes 3-D visual landmarks

Climate Control

MyTemp personalization allows the driver to store a preferred temperature, which is then accessible with a single touch of the MyTemp button
Different MyTemp settings can be programmed to different keys; multiple drivers in a household can each have unique MyTemp settings

Audio

AM/FM/CD, SIRIUS Satellite Radio, USB-connected MP3 players and memory sticks
New HD Radio™ capability
Song tagging capability via HD Radio Technology, allowing listeners to identify song information and store it for later use
Browse tracks by artist, scan lists of tracks with identical names, and browse through devices without having to change audio sources
3-D carousel album cover art and photo viewing displays allow easy scanning of available material, especially combined with Gracenote Media Management
Media player equipped with new “Podcast” source category
Enhanced Bluetooth^® audio support including metadata, which allows additional command and control functions for capable mobile devices

Vehicle Setting Personalization

Ambient lighting color control using a 3-D carousel browser
Custom welcome messages
Saved and transferrable user profiles that can be ported between Ford vehicles equipped with MyFord
Door keypad code control using on-screen menus
Where available, Active Park Assist and Rear View Camera displays
Image and video uploading via SD card slot or USB 2.0 ports

SYNC Apps and Services

Traffic, Directions and Information offers personalized traffic reports and routing from INRIX, turn-by-turn directions, business search, sports, news and weather via SYNC and the user’s mobile phone
Downloadable destinations when coupled with the SD card navigation function; SYNC Service Delivery Network (SDN) will be able to send a destination directly to the vehicle
Vehicle Health Reports will download service reminders and vehicle information directly to the in-car displays
Improved 911 Assist™ capability with GPS location can call for help in the event of an airbag deployment

The technology launches this year on 2011 Ford Edge and goes global with availability on 2012 Ford Focus. MyLincoln Touch will be standard equipment on future Lincoln models beginning with the 2011 Lincoln MKX.

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65 Comments

BOB LONGMATE
January 8, 2010 at 1:24 pm

01.07.2010 FORD'S "NEW EDGE" CAR CONNECTIVITY:

THIS MyFord IP 'INTERFACE' MAY WELL PROVIDE ITS DRIVER WITH THE MOST IMPLICIT, MOST IMMERSIVE HI-TECH PORTAL AVAILABLE ANYWHERE - INCLUDING BOTH HOME OR OFFICE. STARTING WITH THE 2011 FORD EDGE & LINCOLN MKX "NO STANDING" ZONES WILL BECOME POLICE 'TICKET HAVENS'

IN TODAY’S WORLD – ‘MUST HAVE’ TECHNOLOGY AFFORDABLY PRICED FOR THE MASSES - WHAT’S NEXT? KUDOS Ford Motor Company - 2 YEARS RUNNING CES ‘ STANDOUTS ’

RH LONGMATE Reply

Dane
January 8, 2010 at 5:27 pm

I want a ford now, the brand is really changing for the better. Reply

Shawn
February 5, 2010 at 9:18 am

As an insurance adjuster and a former Auto body technician I can say that ford has built one of the safest lineup of cars that i have ever seen I would drive nothing else. I am also very pleased with what Ford has done with the interior on its vehicles, So much nicer than previous years and above all other manufacturers in my eyes. Cant say enough good about this company and its products. I know that i will continue to put my family's safety in the hands of ford motors for many years to come. Reply

Steven
January 8, 2010 at 6:42 pm

Amazing, this is exactly the direction i want to see ford take. These high tech electronics appeals to my generation (20-30). The fact that this technology is coming from a American car company is all the better. The only thing that would make this better would be if the driver could control more of the cars features like gearing and stuff ,or maybe like performance mode versus a fuel saving mode. Ford is on the right track and needs to keep going. Reply

Ed
May 9, 2010 at 9:46 pm

I agree with Steven. The electronics interface also appeal to my generation 50-60 and I look forward to using it with the tools I utilize, like the I-Phone, laptop, etc. I own two Fords (a Freestyle mini van and a Ford F-150) and I was actually considering buying a Toyota to replace the Mini-Van. I soon realized that Ford is doing an excellent job of stating abreast of making changes to the products lines that are appealing to all generations. Reply

Jim
January 9, 2010 at 9:34 pm

I'll openly admit to being ridiculously anti-Ford for nearly 2 decades. Then, when it was time to replace my last vehicle, my wife dragged me kicking and screaming to a Ford dealership. I bought a Ford Fusion, and my opinion of the company has reversed completely.

This new technology is an evolutionary step forward from the original sync system. With features like this, I will continue to lean toward Ford for any new car purchase. Reply

Rob
May 5, 2010 at 2:02 pm

Jim, I totally agree. I checked out Ford through my companies partenr plan, and fell in love with my fusion. Granted, it will be a few years (hopefully) before i go buy another one, but if Ford continues down this road, they will be extremely successful. Reply

Bryan
January 10, 2010 at 1:35 am

This is really neat. I am a Ford guy and most likely always will be. However, I am not happy about all of this unpainted cheap looking plastic on the Mustang, F150, and Taurus and I am very disappointed that no tan dashboard is offered anymore. So much for choice. I was really looking forward to parking a new F150 next to my 2004, however, until I can get a tan dashboard, and that awful plastic that replaces where chromed metal should be on the front bumper,it probably won't happen, even with this cool technology! Reply

Melinda
February 18, 2010 at 6:41 pm

I work for a Ford Dealership and Tan is available in some vehicle models, Also to get rid of the black plastic on the bumpers you just need to upgrade to a higher package, the XL work trucks are going to look cheap but the XLT, FX4 and Larait look very sharp! Reply

berch
May 11, 2010 at 7:05 am

You can get in any color as long as its black. Henry. Ford. Looking for a recent mid size. Wish me luck Reply

David
January 10, 2010 at 3:17 pm

when can we get that feature? is it for every ford? even the fiesta? Reply

Dale Stoner
January 11, 2010 at 10:23 am

I have watched my sons grow and prosper with first networks and then servers. The eldest has held his own with microprocessors and software for communications gear while the younger moved to newspaper circulation. I was disappointed when my youngest did not get beyond Tempo which I saw as the football players in touch car. For me it's all spent money. Aa legacy established in aerospace holds up like the steel in a bridge or the concrete in a road. Reply

michael
January 11, 2010 at 3:55 pm

WOW!!!!! WATCH OUT GMC & CHEVROLET IM A LIFE LONG FAN OF GM. I WOULDNT MIND HAVING THIS TECHNOLOGY IN A TRUCK IF THE PRICE IS RIGHT I JUST MIGHT LET THE FORD PARK IN MY GARAGE............... Reply

Joe
January 12, 2010 at 10:53 am

So, when are you going to change your name from FoMoCo to FoMoJo because it's clear that you've got your mojo working. Reply

Rick
January 12, 2010 at 11:11 pm

Nice to see all the Blue Oval Employees banging out props for their company. Honestly, there is to much going on in the dash. Nobody can safely drive and try to do all the features the system offers. Do you think navigating through multiple screens to turn the heat up or down instead of turning a knob is easier or quicker? I'm all for easier, but this technology is dangerous. Reply

Melvin Chapman
January 13, 2010 at 6:25 pm

I agree completely as I have a 2010 Fusion Hybrid, which is the greatest car I've had in 83 years, but taking my eyes off the road to make changes to all the stuff in the console is real edgy. With the narrow lanes and quick steering of my Fusion, it requires my full attention to avoid dangerous wandering and possible disaster. I opted for an after market GPS because it sits on top of the dash and I can see it without looking down. Reply

Dave
January 14, 2010 at 10:42 am

I'm not a Ford guy and I disagree. Consumers are now demanding high functionality in their vehiciles and are going to get it one way or the other. Right now people are using FM transmitters, navs, bluetooth for phones, etc. That's a lot of different inputs and controls located all over the vehicle. Ford is combining all of those in one clean interface and putting them at your finger tips and directly below your driving line of sight. That sounds safer to me than what people are currently doing. Reply

Michael Knowles
January 17, 2010 at 11:06 pm

Most features will not be available while driving, but the sync system will be usable while driving and the new toggle switches on the steering wheel will help drivers keep their eyes on the road so that you don't have to look away. The new technology is great and this is what consumers are asking for and Ford is the one that is delivering what people want. Reply

jim
February 2, 2010 at 7:01 pm

You will find in the 2010's and 2011 models that most of these features (Tempeture, sterio Navigation & Phone) are now all VOICE activated so there is no reason to take you eyes off the road. Reply

Time to Think
March 23, 2010 at 9:42 am

Yes, and I wish they would have done that with the 2010 Mariner hybrid. I test-drove a Fusion hybrid with SYNC, and loved it. It had the climate control via voice activation, and it was great.

Once I found out that the trunk space was almost 1/3 smaller AND the rear seats didn't fold down, I went across the street and bought the Mariner. I thought that, since it had SYNC also, it would have all the same capabilites. Wrong. It does wonders with the voice-activated bluetooth cell phone interface and with my iPod plugged into the USB port, but it doesn't control anything else. I am disappointed about that.

Why isn't it the same for all models? Is it *that* difficult to implement? Reply

Anonymous
February 7, 2010 at 8:26 pm

YAAH NO! .... well if you have noticed only people capable of multy tasking (smart people) drive fords Reply

Bobby
February 18, 2010 at 8:40 pm

I own a Ford Fusion with the full SYNC and Navigation. I drive all over the State for my job and I love all the features and the fact that the technology is finally keeping up with the world. I disagree about the distractions. You just tap the media button on the steering wheel and talk. No need to take eyes off the road. Further more, the SYNC system will not allow you to type directions and settings while the car is moving. You have to be stopped to access most of the menus except for radio features. I was always a Volvo and BMW driver until now. With the kind of quality and safety Ford is now putting out and all the technology being put into the car, I am proud to say, other cars don't interest me anymore. I love my Ford Fusion. Keep up this direction Ford! Way to go!!!! Reply

michael
February 19, 2010 at 6:49 am

I think that Ford's focus should be on the driving experience and the safety of it. Focusing on Entertainment as I would have to insist that from my perception most of this is, theses priorities are undoubtedly counterproductive to building an experienced and responsible driver conmmunity within our nation. As our legal system has proven time and time again, many of these technologies such as cell phones, navigational system, and even digital entertainment medias like music and graphics are clearly distractions for most motorist. The logistics of where it is located and how it is centralized in the car's design does not effectively solve the problem of human device and our inability to prioritize respectful and safe motoring for the driver and the pedestrain community.

When Ford has a system the like GM's North Star that priorities safety over entartainment, let me know . . .I am a fan of neither company's product line as I am Subaru owner but i think GM has its priorities in the right place and as I have always said, beauty is only skin deep. Kudos goes to Ford for winnning the motor trend car of the year with the Fusion Hybrid but let's not fall short of our priorities. This new system needs to be first and foremost safe not convenient. As i have seen more often and not amongst motorist in the state of NJ, the word convenient "like super-sizing" is just another word for irresponsibility. Reply

Time to Think
March 23, 2010 at 9:32 am

Agreed. I'm the proud owner of a 2010 Mariner hybrid. The SYNC technology is the future - the accuracy and reliability I have experienced thus far with the voice recognition is necessary and safe.

By contrast, the touchscreen technology is dangerous. Knobs and buttons, that you can feel and never change physical location, are safe. Duplicate buttons for climate and stereo on the steering wheel are safe. Touchscreens are not safe - particularly for functions commonly accessed while driving: climate control, etc.

At the very least, the touchscreen should be rendered unresponsive to touch if the vehicle is moving at all, and have a message at the top of the screen saying so.

I also agree with another poster in this string that the navigation screen is very poorly placed. Besides cost, that's another reason why I didn't get the navigation package. I test-drove a Fusion hybrid (fantastic vehicle), and I didn't like the fact that the screen for navigation, and rear-view camera, were in the center of the console like that. The driver's eyes need to be level with the windows and mirrors at all times.

For navigation, I put my Garmin on top of the dash of my Mariner, and it works just fine and is very safe to use.

Keep up the good work Ford - but remember the new KISS: Keep It Safe, not Stupid. Reply

Erica Etelson
January 14, 2010 at 5:28 pm

Internet access while driving? Are you guys out of your minds? Start hiring an army of lawyers because you're going to need them as soon as the highway fatalities start piling up. Truly, deeply irresponsible. Reply

Matthew Newman
January 17, 2010 at 5:53 pm

Hi Erica

The internet access only works when the car is in park... Reply

DJH
January 15, 2010 at 4:44 am

I guess no reads up on stuff before they post, half of the interface items will not be useable unless the car is in park., so much for driving down the road on the internet. Reply

Matt
May 4, 2010 at 10:26 pm

I couldn't have said it any better. I bought a new Fusion and thought the sync was a waist, But now I love it. I can make a phone call without taking my eyes off the road. Reply

Paul C
January 15, 2010 at 9:40 am

Having spent many years in product design and marketing for business aviation, it seems only rational that this would be the next step forward. The technology can not only improve a driver's situational awareness, but really put added enjoyment into driving. Congrats, Ford, on this innovative technology. Where can I send my resume? Reply

Cc
January 15, 2010 at 6:16 pm

Sounds like a disasterous combo: WiFi and driving. What ever happened to driving for driving's sake? This could be a huge mistake and liabilty if drivers figure out a workaround for the "only works in Park" feature. Those Ford engineers better figure out a tight firewall for that technology!
Seems like a useless feature if you have to take your focus off the road to pick your favorite cover art on that MyFord interface. Scary. I'll be extra careful if I see a new Ford coming at me swerving left and right. At least I'll know they might not be drunk! Reply

Boris
June 15, 2010 at 12:58 pm

Well if someone wants to be an idiot and go hacking the car's electronics to make it more convenient for them to kill themselves on the highway, I don't see how that is Ford's fault. They are not responsible for keeping you alive on the road beyond making a vehicle that is safe from the factory, and the system is safe enough. Just like you can't blame Ford if you decide to go into a turn at 40mph on an icy road and crash. IT IS IMPOSSIBLE TO MAKE AN IDIOT PROOF CAR OR ANY OTHER PRODUCT. Contrary to their name, idiots ted to get smarter and find more ingenious ways to kill themselves. Sooner or later people have to learn to drive responsibly instead of having car companies hold their hand. Reply

ron giordano
January 17, 2010 at 12:15 pm

I have been a Ford owner all of my life and my Father was a Ford dealer many years ago. I have kept my Ford stock because I believe in Ford and especially the new management team. I have been waiting for the new Explorer to arrive and was wondering when we can expect that to happen especially if it is a Hybred or with better fuel consumption.
Thank you. Reply

Tom Barber
January 17, 2010 at 1:23 pm

I see two separate four-way navigation controls on the steering wheel. This is two too many. The touch-sensitive interface, which emulates the iPhone and iPod Touch (among other devices that use a similar interface) is suitable only for functions that a driver would not ordinarily access while driving. This excludes most radio controls and the climate controls, which are best served by simple rotary knobs and push buttons for selection. Navigation systems do of course need touch-sensitive controls, but you are supposed to try and use them while driving, and this does not justify four-way navigation controls on the steering wheel. It looks like there are large touch-sensitive sliders on the center stack for fan speed and radio volume, but this doesn't equate to a complete set of controls. It appears, for example, that to control the window/torso/foot vent selections, you have to use either the touch screen on the center stack or the four-way navigation control on the steering wheel, and either way, this is a very, very bad idea. In fact, it is an unbelievably bad idea. For will almost certainly take all sorts of serious heat for this idea, and will come to regret it. Reply

kurt wolfe
January 19, 2010 at 12:56 pm

I have had good experiences with Ford trucks. This is a nice integration of new tech but it will not increase any driver safety. Because of the in dash settings it will probably increase accidents and hurt more people. There are already allot of statistics out on drivers having accidents when they mess with their sound system settings. This has even more changes to take your mind and eyes off the road. What about heads up displays? Combined with voice activation the driver would not have to look down at all! You could install a HUD, they are out there, MVIS has one that is really small. Reply

Chris
January 19, 2010 at 1:33 pm

Amazing feature...I'll be buying more Ford stock soon. Reply

blueknight
January 19, 2010 at 4:27 pm

A few have said this new technology is going to be dangerous, but cars are only as dangerous as the driver behind the wheel. I firmly believe that all this technology is leading to (maybe in 20-30 yrs) auto-pilot where the owner no longer has to drive cutting the accident rate to almost zero.But you have to start somewhere and Ford is doing a good job. Reply

paco
January 22, 2010 at 7:24 pm

Is great experience just see amazing tecnology ford cars, I hope a new fabolous adventure to drive a ford cars and trucks, Because I trust in ford company, I live in Ecatepec de Morelos, Mexico state, Reply

rob
January 25, 2010 at 10:45 am

My 07 Acura has a lot of these features already and it is great. I'm glad Ford is moving in this direction. I truly love the voice activation, I can do so many things without ever taking my hands off the steering wheel or my eyes off the road. It's only as dangerous as you allow it to be, drinking coffee in your car can be dangerous...most of this stuff will only enhance driving, except for those people who think it's ok to drink, eat, and talk on the cell phone at the same time they are driving in traffic...you can't fix stupid. Reply

Melvin
January 25, 2010 at 10:59 pm

only complaint i have with their stuff is that they always put it in the vehicles nobody wants. i love ford to death but they need to get with the program. i see no reason why if a ford fusion can have BLIS why a lincoln navigator can not. and why must this new technology appear in the edge and mkx? again vehicles no one likes. when will the suv's and trucks get some attention? those of us who have no use for these small vehicles are always left out. also a gps navigation system would be nice. other than that i love what they put out, but i really wish they would put some of their advanced technology in the lincoln navigator, it feels so plain compared to an mks Reply

shay
January 28, 2010 at 11:30 pm

when will this technology be available in mustangs? Reply

jim
January 29, 2010 at 6:28 pm

I actually drive one of your older models currently (1998 F150) and am waiting for the time when I will have trouble with it! The Ford truck that I drive answers the call every day with no problems in all the years that I have had it there has been no problems what so ever. I am more than sold on the Ford brand my Father was correct in his guidance on what to buy.Thank you! Reply

david
January 31, 2010 at 9:53 am

any info on 2011 ford expoler,pict.etc..? Reply

cole
January 31, 2010 at 3:32 pm

Not yet, but check back here frequently. We'll have information and photos when they are released. Cole Quinnell Editorial Director theFordStory.com Reply

malinda
April 29, 2010 at 1:25 pm

Do you know when the 2011 Ford Edge with be available to the public? Reply

Matt M
February 2, 2010 at 4:57 pm

This sort of connectivity is certainly nice to have and could swing some buyers away from competing vehicles (at least until they release the same tech), but I'm saddened to see Ford following mistakes that other companies have already made (e.g. BMW). Any system that is CORE to the functionality of the car needs to have dedicated buttons (climate control, audio, windows, locks). Only ancillary things should be controlled via such an interface (car settings, navigation, trip computer/statistics, audio info display). Also, the menus already appear to be too "foldered", just like BMWs iDrive, which is going to make using the system while OUT of Park difficult and dangerous. Finally, I'm not yet sure that "touch" is really appropriate for vehicles. Even my iPhone has been incredibly frustrating at times with the way that touch inputs are never as reliable as physical buttons. Even if this system has "touch" at the iPhone level, people will spend twice as much time correcting sloppy inputs and less time focused on guiding the car down the road. In the tech department, I think Ford should aim to be the "Blackberry" and let the other brands mess around with the gimmickry. I'm all for the latest technology making its way into cars, just not in ways that detract from the intended purpose of an "automobile". Reply

Marius Caraiac
February 7, 2010 at 3:14 pm

i am gladly to see that ford is growing in polls so evident. much more people have noticed that Blue oval products are day by day more competitive and in the other way i have read a post that the new systems are compared and criticised like others from BMW for example.

i would like to ask, how about Ford Europe, do u think that the european models are on a growing trend ??? Reply

dave hammond
February 9, 2010 at 6:54 pm

I WOULD LIKE TO KNOW IF I CAN HAVE A 6DISC CD PLUS A GPS NAVIGATION SYSTEM INSTALLED IN MY 2010 EXPEDITION Reply

KC
February 18, 2010 at 10:21 pm

You do know that the GPS nav system comes with a 10 gig harddrive that can hold all six cd's you own...right? Reply

Craig Fowler
February 10, 2010 at 12:37 am

We have a 2001 Expedition and it just passed the 330,000 mile mark. We are truely blessed to have this vehicle. We were in such a bad need for a good vehicle that we didnt have to worry about every other month. The starter was replaced at 150,000 miles and the starter at 200,000. We have destroyed this truck and it still runs strong. We will not sell it and will drive it till the wheels fall off. It has become the source of community intrigue as I am always asked "How many ya got on it now" when folks see me, wanting to know how many miles we have so far. I explained to the kids that we have driven to the moon and are well on our way back and we have driven around the world 13 times.....Thank You Ford!!!! Reply

Don
February 18, 2010 at 1:45 pm

I really think Ford has hit the nail squarely on the head with these electronics. Older people wont use them much but everyone else already is. It's exciting and that's one of the things we need in such a frustrating world. Reply

Edgar Gonzalez
March 26, 2010 at 8:50 pm

Great cars and information about vehicles. The next year should be a good one referring to sales and promotions. Reply

Phill Turok
April 28, 2010 at 5:05 pm

I have been a long time XM Radio listener. There are many programs which are not available on both XM and Sirius after the company merger. Does Ford plan to offer a choice of XM or Sirius? This could become a selection criteria for the purchase of a new vehicle. Reply

Doug Lindauer
April 29, 2010 at 1:27 am

Ok. Fine. That's very nice. But where are the improvements that SHOULD have already been there? You (Ford) are adding flash when you SHOULD be focusing on substance. For instance:
1. Visibility: Why in the bloody stinking h*** are we still using wiper technology developed over 70 years ago? When it's raining heavily and you can't see out the back window or side windows or even through the front windshield you begin to see the shortcomings. Where are rear windshield and side window cleaners? Where is the technology to keep windows from fogging up at all? Where is the better system than these two stupid rubber blades wiping back and forth. And where is the rain sensitive system to automatically speed up and slow down in varying rain conditions?
2. Lighting, interior and exterior. I've bought 2 new Taurus's and 1 Sable (plus a Windstar and an F150) over the last 14 years. In every case I bought it as fully loaded as Ford offered and in every case the lighting was incredibly wimpy. Where the bloody stinking h*** is the under-the-hood light? What, you think a problem never develops under the hood after dark? And the trunk lights! One underpowered little wimpy light that gets obscured whenever a package is in front of it. And what about headlights that can automatically sense oncoming traffic and can either automatically dim or flash you a reminder to dim your lights? Or what about headlights that turn as you're going around those curves on dark country roads?
3. What about ASKING your d**n customers for feedback? Between me and my kids, there have been 8 new Fords bought since 1996 and NEVER ONCE have you idiots ever solicited feedback from me on my cars!! Oh you send me some stupid survey about the dealer: did he offer me dealer addons and extended warranties, and crap like that. But about how I like the car? No. Zip, zilch, Nada. Nothing.
4. And where is your "OnStar" system like GM has? That's more useful than all of the flash in the MyFord system.

So you got great flash going with the all the nice little techy stuff but how about focusing more on the fundamentals Reply

DSS
May 4, 2010 at 2:40 pm

Do not forget about performance and safety features for the vehicles. Make the cars fun to drive, not just a method of transportation. Reply

Kris
May 5, 2010 at 7:08 am

For someone who has purchased eight Fords, you sure have nothing great to say about those cars. You're describing technology that's probably already available in a Mercedes or BMW that I can only assume you can't afford like most normal people. It's no secret that European auto manufacturers have always been ahead of America and continue to offer the safety and reliability we would all love to have in an affordable car, but that's the problem right there, the cost. We need an auto manufacturer who realizes that and makes these technologies available on ALL models as standard equipment and not extras. Reply

FRANK ALEXANDER
May 4, 2010 at 1:01 pm

I like all Ford's new electronic features. I will probably purchase a new Edge soon but my 2000 Ford Explorer with 213,000 + miles is still operating great and the 5.0 engine gives me 18 mpg at 70 mph at about 2200 rpm (which I beleive is the key to engine life)
To celebrate, this weekend I'm having a 200k Explorer Party. It's going to be fun.
Alex Reply

JD
May 4, 2010 at 1:36 pm

I was looking at the Milan Hybrid and the Prius. I ended up leasing a Prius (it was easier to get). Now I regret it, I really want what the Milan has and the Prius doesn’t. The SYNC technology, the power seats, the better look and American made. The changes I would like to see, is a totally keyless system (door and start) and a better placement of the batteries (so you can use the pass though in the trunk). I have two and half years on my lease, so I will see you (Ford/Mercury/Lincoln) after that. Keep up the good work, and keep adding more technologies and personal interfaces (with cell, network, USB devices, etc.). Reply

DSS
May 4, 2010 at 2:36 pm

The technology might be nice, but the quality of the materials is still cheap plastic. But for the price, I guess it is all you can get. I have never owned a ford and would only own a ford truck. The cars do not drive well and are pretty basic vehicles. I drive cars becuase I love to drive, not for transportation. When ford starts to make cars that are fun to drive and attractive on the inside, I might consider one. Until then, I will stick with Acura, BMW, and Audi... Reply

Rob
May 4, 2010 at 2:46 pm

Very cool technology. To the folks concerned about saftey: This is safer than a cell phone + ipod + nav gadget in several ways; and, trust me; if your kids don't have access to this technology they will just look down at their cell phones to get it. My concerns about lock-outs slant the other way. I hope there is a way to unlock the system so that a passenger can use it while the car is moving. I too would like to see this tech in all models, especially Mustang. Keep up the good work F. Let's get that stock price up in the $40s! Reply

Melonee Rone
May 4, 2010 at 4:14 pm

I have been in the ford family ever since I was a baby. My parents were ford members ever since I can remeber. In the past 10 years that is all that I have owned. Unfortunately my Contour was totaled last year by some teenagers, rear end collision. But that was a very safe car because I am here with Gods will to tell about it. I had the first 2000 Contour in Asheville N.C. After the accident I was able to get me an 2009 Fusion, that is the bomb. I have comments that people have not seen one exactly like mine. I was born a ford baby and gonna stay that way, as long as they make good cars. Reply

Dave
May 4, 2010 at 4:42 pm

Watched the presentation of MyFord Touch. Talk about sensory overload! I'm a thirty year veteran of Ford and currently drive an '08 Mercury Sable with all the bells and whistles. Great car in every respect. Sync works sometimes, sometimes not. It is handy for cell phone use, however. My wife has a new MKZ with navigation system, touch screen activation and Sync. To me it is an absolute nightmare to figure out how to change the station on the radio and Sirius system. To me, MyFord Touch simply adds complexity to an already overburdened driver. This systems and similar ones are great if you just sit in your driveway with the manual in your hands for an hour or so and attempt, however feebly, to figure this stuff out. Sorry, don't mean to be a backwards idiot, but I don't see how this system will make driving safer. If anything, you could spend half of your highway time trying to guess at how to make things work and become even more distracted than folks already are. I can tolerate Sync for cell phone use. I love a great stereo system with plug-ins for IPods, etc and a disc player but MyFord Touch, although technologically forward is way over the top in my opinion. Reply

Luis Ortega
May 4, 2010 at 7:32 pm

I have an '07 Expedition EL Ltd, will I be able to have this installed when it becomes available? Reply

www.brentjames.com
May 5, 2010 at 10:13 am

I just hope that I do have to be forced to have Satelliet Radio on my stereo. I cannot stand that service and it irks me that I have be forced to have on my stereo. As for the Tech stuff. A in dash GPS is a must!
On the note of the Transit. Why is it so powerless??? Yikes! it is gutless. I test drove one and it is just weak! I cannot imagine what is going to happen once it is loaded down. Please build a Transit with more strength. Reply

Mark
June 3, 2010 at 2:07 pm

Why is it that nobody know's the roll out date for MyFord / MyLincoln Touch? We only know that the 2011 Edge, 2012 Focus, 2011 MKX. Are they they only models with this new technology in the next two years?? Reply

Voice control with the MyFord Touch interface on Doobybrain.com
July 30, 2010 at 1:55 am

[...] Hunting has a preview of some of the neat voice-controlled functions inside the MyFord Touch panel. I’m sure it’s not perfect just yet, but I can’t wait to own a car with [...] Reply

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