The 2010 Taurus SHO is turning the heads at an esteemed and stylish men’s magazine – Esquire magazine has named the SHO its inaugural Car of the Year.

Editors evaluated nearly a dozen significant new cars before naming the 2010 Taurus SHO as its inaugural Car of the Year. The article appears in the magazine’s July issue.

“We had three main criteria in selecting the Esquire Car of the Year,” explained David Granger, editor-in-chief. “The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters.”

Competing with some of the best luxury sedans in the industry, Taurus SHO was the editor’s unanimous choice.

“The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost^TM, you get V-8 power with V-6 fuel economy,” said Esquire automotive correspondent, Ezra Dyer. “The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood.”

Frank Davis, the executive director for Ford North American Product Programs, says,” We’re thrilled and honored with this award.” Adding, Taurus and the SHO are Ford’s flagship sedans, and trusts that customers will be equally impressed.”