Ford Ka; More than the Detroit Pronunciation for Car
July 31, 2009
That’s right, while most Americans have never heard of the Ford Ka, residents of the UK have purchased more than a half million of the compact models, thanks to its iconic design, low operating costs and fun-to-drive personality.
The original Ford Ka was launched in the UK in 1996. Marketing director, Ford of Britain, Mark Simpson, said: “There were eight competitors in the Ka’s market segment in 1996 – now there are 26 rivals. Offering low ownership costs and cheeky distinctive styling, the Ka has maintained its strong appeal over the years and remains at the top of its segment.”
The new Ford Ka went on sale at the beginning of this year and it is now leading its market segment with 14 percent share.
Fun Ford Ka facts include:
- Driven by ‘Bond girl’ Olga Kurylenko in the movie “Quantum of Solace”
- Best selling model is Ka Zetec
- Best selling Ka colour is black, followed by Dive (blue)
- More than 11,000 new Ka models have been sold since its launch in January this year
- 90 per cent of sales are to private customers
- New diesel engine is taking around four per cent of all orders


















17 Comments
July 31, 2009 at 1:12 pm
July 31, 2009 at 6:15 pm
YES!
YES!
This is the same platform from the same factory as the FIAT 500.
It is coming to America!
Ford, don't miss the boat on this one.
I WANT THIS KA!
July 31, 2009 at 8:13 pm
August 1, 2009 at 12:03 am
August 1, 2009 at 3:09 pm
Dump the semi colon after Ka - use a colon if anything.
site needs more obvious connection to more technical info.
August 1, 2009 at 3:25 pm
August 1, 2009 at 9:34 pm
August 2, 2009 at 6:55 am
August 2, 2009 at 6:28 am
August 3, 2009 at 11:37 am
In the meantime, we'll be bringing electric vehicles to the market at a pace of one a year for the next three years, including a plug-in electric vehicle. Our hybrids will continue to play a part, as well as the EcoBoost engine, which will be available in 90% of our fleet by 2013. Through all of this, we will be best-in-class or among the best-in-class in fuel economy with every one of our vehicles.
So you see, it's an overall commitment to sustainable fuel efficiency for the masses. Hydrogen is part of that overall mix, not the ultimate solution to all of the challenges.
Scott Monty
Global Digital Communications
Ford Motor Company
August 3, 2009 at 10:06 am
Bill
August 3, 2009 at 11:41 am
Thanks for the inquiry about the Ka. The vehicle specs can be found at: http://media.ford.com/press_kits.cfm?presskit_id=1976
Please keep in mind that the Ka is not available in the U.S. These are European specs only.
August 3, 2009 at 2:22 pm
A Honda dealer told me the non hybrid civic that gets 36mpg is much quicker than any of their hybrids or the Toyota Prius. His advice? If you get a hybrid, get the Ford. He was not being crooked. He believed the Ford hybrid was as good or better than the prius.
The sub is 4c/2.5L. W/manual and smart driving is how I get 30+ when EPA rates as 22mpg. So, in a Ford perhaps the 'ecoboost' would be spunkiest. we have 'compressed gas' stations here, not sure which cars use it nor the mpg-just emissions are 25% less!
GO FORD!!
August 3, 2009 at 7:00 pm
August 11, 2009 at 10:28 pm
August 24, 2009 at 7:55 pm
October 23, 2009 at 12:17 pm
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