The Ford Story: 2010 Ford Taurus Takes on the Competitors

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2010 Ford Taurus Takes on the Competitors

August 18, 2009

How can a V6 fullsize sedan be faster than a V8? Can the interior of the 2010 Ford Taurus be quieter than a more expensive competitor? Can its paint withstand more gravel?

The answer to these might surprise you. You can view the videos below to find these answers, and more.

Acceleration: Taurus SHO with Ecoboost^TM V6 versus Audi A6 with V8

Interior Sound Level: Ford Taurus versus Acura RL

Paint Chip Resistance: Ford Taurus versus Lexus LS

Click here to see more videos of the technology and features available in the 2010 Ford Taurus, or visit http://www.fordvehicles.com/cars/taurus/ to learn more about the 2010 Ford Taurus.

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15 Comments

Tom
August 21, 2009 at 9:34 am

Nice comparison! Reply

thomas
August 21, 2009 at 10:36 pm

it looks ok But hope its better than the old ones bought a 1994 one brand new off the lot and in the first month the fuel pump went out and after that it went down hill so whats this year modle going to do as you can tell don't have too much trust in this modle doesn't matter what year it's from Reply

Billy
August 26, 2009 at 2:01 am

I've learned over the years that you can get a bad car from any auto maker. During the last 15 years I've had approximately 7 Fords and the only time that any of them went back to the dealer was for oil changes and 1 time for a recall. I've been extremely please with Ford, I wouldn't buy another brand. They are the only true American vehicle left, thanks fo not taking government bailout money. Dodge is now owned by Fiat and GM (Government Motors) now belongs to the government. I've got so much confidence in the direction Ford is going, I moved money from my 401K to a self directed fund and purchased 7500 shares of Ford stock several months ago. I'm now up over $35 thousand in profits in less than 6 months. GO FORD!!!!!!!! Reply

jim b
August 22, 2009 at 10:21 am

THE NEW TAURUS IS A VERY PRETTY CAR I HAD A 94 TAURUS AND HAD VERY GOOD LUCK WITH IT .WE HAVE A 2003 TAURUS WRIGHT KNOW AND LIKE IT VERY MUCH WOULD LIKE A NEW ONE VERY MUCH Reply

Tony
August 22, 2009 at 10:28 am

I had a Taurus in 89, drove it for 4 years with no problems. One of the best sedans I've had with great power and comfort. I hope people in this country appreciate the fact that Ford has remained solvent and that they build great cars. I still own my first Ford, a 66 Mustang that runs like new and still is the envy of the world. Go Ford. Reply

Chris Mazur
August 22, 2009 at 7:22 pm

Hi,

Glad to see Ford brought back the SHO but I'm disappointed it did not work once again with Yamaha for an engine. The Ecoboost will be a great engine but without a Yamaha engine, it is not a real SHO.

Chris Reply

Branden
August 23, 2009 at 1:28 am

The new engine (Ecoboosted one) is better than the Yamaha motor and I'm pretty sure Yamaha isn't in the motor business anymore, I mean making motors for cars and stuff. Please correct me if I am wrong. Reply

Scott Monty
August 23, 2009 at 11:07 pm

Yamaha's business extends to motorcycles, sport vehicles, watercraft and marine vehicles. The technology that we're using is all Ford designed and developed and will make the SHO a very impressive car. While it may not equate to the version of the SHO that you remember, I guarantee you that it will live up to its name - Super High Output.

Scott Monty
Global Digital Communications
Ford Motor Company Reply

Dominik
August 30, 2009 at 10:07 am

The new Taurus is a beautiful car and a bold step for Ford. But please explain to me, a LONG TIME FORD FAN, why in good God's name did you guys make it more expensive then the Accord (almost $3,000+)?? Additionally, who designed and approved those cheap-plastic-looking speedo & tach gagues? They look horrible. Look at the Accord or Altima. Nice, simple and refined. PLEASE change the gauges to something nicer...AND I'M BUYING ONE =) Reply

james shrum
October 7, 2009 at 9:24 pm

you just can't please some people. Reply

Rick Sauer
August 23, 2009 at 7:48 am

1989 Sable = Over 260,000 miles and still running great when I got a ...
2001 Taurus, now with over 170,000 and still running great. However, it may be hard to resist a new Taurus - everything I read and see makes this new Bull seem awesome! Reply

Dominik
August 30, 2009 at 10:04 am

My dad once owned a 1990 Mercury Sable GS. It was a simple 3.0 V6, automatic car. No fancy radio, no leather or moonroof's etc. I loved that car! Comfortable, drove nicely, had decent fuel mileage, large trunk and BIG on interior space. Then at 147,000 miles it developed a problem no one at Ford could figure out. Regardless, I am very fond of that old Sable. I learned to drive in it, and loved driving it. Now all I drive is Honda vehicles, due to their high-quality, and excellent and highly refined interior fit and finish.

I went to the NYC Auto Show this year. I saw the Taurus and I was stunned by how nice it was. It was plush, quiet, everything looked nice BUT those nasty-cheap-plastic-looking dash gauges (tach & speedo). The gauges look like something a 18 y/o would install into a racer Civic. C'mon Ford =) I know we can do better! Look how nice the gauges are on the Accord. Simple yet beautiful.

I WANT TO BUY THE NEW TAURUS......but it has to match the Accord at least in pricing! I don't see myself paying more for a Taurus then an equivalent Ford.

Car & Driver tested both, and the Accord won every time. Fit, finish, horsepower, handling, braking, acceleration, interior =( Dog gone it.

I am very very disappointed about this. Sad too =( Reply

Jose Gomez
September 9, 2009 at 7:54 am

All we have ever owned is ford cars my father has his 1965 F-100 with all its ORIGINAL Parts and it still runs like new. Ford is not government owned for the simple reason that it has great cars and has and always will be WHAT KEEPS AMERICA RUNNING!!!! GO FORD GO Reply

TN
September 21, 2009 at 1:07 am

Wow, what an ad. We had a Lexus IS300 when it first came out and the paint looked glossy and beautiful, but the paint did chip, worse than any car I've ever owned. This is pretty amazing. Reply

Billy B
February 24, 2010 at 10:35 pm

I visited my local Ford dealer yesterday and got a shock that I had not expected. As a owner of a 2002 Taurus, a car I love, it was time to consider a trade for a new car. I sat in the car, I kicked the tires, I opened the hood and then I walked up to the price tag on the side window. Half joking I mentioned to my salesman that a typo must have happened with the sticker. I am stunned that FORD has created a really nice car that no one will buy.
Rich folks buy Lexus, Mercedes or other big galdy cars mostly for the show of "look what I bought..I must be better then you". They normally would not buy a lowly Ford Taurus because it just is not appealing to that crowd..it's the name you know.
The 2010 Ford Taurus in my local store is simply not affordable to the core buying group of regular folks. Ford execs have operated their company better then most but this is a HUGE blunder. Get ready...$46,500!!!...nuf said. Reply

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