Today at the 2010 Geneva Motor Show, the next-generation Ford Focus Wagon made its debut. This family of new Ford Focus models, along with new C-MAX and Grand C-MAX, introduce a host of class-leading technologies and features to C-segment.
The new Focus is from Ford’s new global C-segment platform and will be sold in more than 120 markets worldwide with 80 percent parts commonality across all markets. European and North American Focus production will start simultaneously in late 2010, and it will go on sale early in 2011.
While the four-door sedan and five-door hatchback models of the Ford Focus will be available in the U.S., the new wagon revealed today in Europe will not. Sales of the previous Focus wagon in the U.S. dwindled to just 4 percent by 2007, showing the overwhelming preference for the other body styles offered. However, another model based on Ford’s global C-car platform will be added to the U.S. market – the 7-passenger Grand C-MAX is scheduled for launch in North America late in 2011.
Here is a look at the extensive list of major features and technologies that will be available across the new Ford C-car range (depending on vehicle, series and market):
MyFord™ – Within the cockpit, the most significant innovation is the company’s next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate key vehicle features. On high series vehicles, the MyFord Touch system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive color display.
SYNC® – MyFord is complemented by a new generation of Ford’s powerful SYNC connectivity package, which includes sophisticated voice control system, Bluetooth® and satellite navigation, along with connection points for a wide variety of external devices and media players. The Ford SYNC system will make its European debut in the next-generation Focus when it is launched early in 2011.
Active Park Assist (semi-automatic parking system) – Unlike many expensive camera-based systems, Ford Active Park Assist uses sensors around the vehicle working in tandem with Electric Power Assist Steering (EPAS), to guide the vehicle into a parallel parking space. The length and depth of potential spaces are measured and if suitable, are identified for semi-automated parking. The steering is then automatically controlled while the driver operates accelerator, brake and gear controls.
Adaptive Cruise Control – This improved cruise control system helps to maintain a preset cruising speed as well as a preset distance from vehicles ahead. When the system senses a vehicle in front, it decelerates automatically to keep the preset distance, accelerating back to the preset cruising speed once the road ahead is clear.
Blind Spot Information System – This easy-to-use, radar-based feature alerts drivers to obstacles that may be hidden in the blind spot. When traffic enters the driver’s blind spot on either side of the vehicle, a warning light in the corresponding side mirror illuminates, helping the driver to change lanes safely. The warning lights are positioned so the driver does not get distracted during normal driving.
Auto High Beam Control – This improves driver visibility significantly during night driving. Using a forward-looking camera, the system detects light sources ahead and when oncoming vehicles are sensed, automatically switches to low beam to avoid glare. The high beam is also deactivated in urban areas.
Electric power steering with pull-drift compensation and torque steer compensation – This minimizes fuel consumption, while also helping to eliminate unwanted steering disturbances.
Ford EasyFuel – This award-winning, capless refuelling system helps to prevent drivers from misfuelling their vehicle.
Ford Keyless System and Ford Power start button – Ford’s easy-to-use keyless entry and push-button start system.
Rear view camera – This is a tailgate-mounted camera for safe and accurate reversing, with a clear image displayed on the centre console screen.
Click here to read more about the introduction of the next-generation Ford Focus in the U.S.
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.












20 Comments
March 1, 2010 at 12:48 pm
March 1, 2010 at 1:49 pm
Mark Schirmer
Ford Communications
March 1, 2010 at 2:42 pm
I recently rented a European 5-door hatch Focus in Germany and loved the car, but I would not consider buying the 5-door hatch because my one large bag took up most of the space behind the rear seat. A wagon version in the states might do rather well with the extra space behind the rear seat fitting American's needs better than a 5-door hatch might. I would seriously consider the wagon version if offered in the US. I think many others would too, especially since this wagon looks great. The old early 90's escort wagon use to be popular, I think this one would suprise Ford too.
March 3, 2010 at 9:35 pm
March 7, 2010 at 11:08 am
I know companies like VW still offer wagons, but realistically I don't see that many ON the roads. Much hype was given here in Canada about the VW Jetta wagons, but they seem to be more rare than Golf GTI's (a high-performance hatch). New wagons tend to generate some ooohs and aahs in North America, but when a new SUV or crossover comes to town it seems us North Americans still want to give more attention to them over a wagon. A good number of the Focus wagons I see are still commercial-use (so the likes of window cleaners, repair shops, communications co, etc.). I'm sure Ford would rather see them in a Transit Connect over a Focus wagon just because of the practicality and value the Transit Connect offers.
Unless all the wagon owners out there start hammering Ford that you want a new Focus wagon and lay down some money as good faith, I can't see Ford churning out a wagon for North America. Ford could probably crank out a very small percentage of their Focus mix to satisfy the wagon owners, but it has to be done so there's really only one wagon (so no multitude of configurations and options lists as in the past), and those who want it have to BUY IT. I just worry that offering a wagon will eat into the sales of the Escape and Transit Connect.
March 26, 2010 at 11:51 am
March 1, 2010 at 1:33 pm
March 9, 2010 at 8:59 pm
March 1, 2010 at 5:03 pm
March 1, 2010 at 5:38 pm
All the German manufacturer have their diesel in America and they are selling them all, a mater of facts, they cannot have enought of them, please wake up FORD...
March 2, 2010 at 8:06 am
March 2, 2010 at 5:00 pm
March 2, 2010 at 11:34 pm
As you have been successfully turning around the company you have been doing alot of things right: listening to your customer. You are providing the most safe, reliable and in my opinion the most stylish vehicles in the market. As a proud owner of stock and having 6 Ford vehicles, I feel it is my duty to tell you that it seems as though you are getting off track again. Listen to your customers. If the Focus is a global car, then this- coming from a financial perspective- should be NO hassel to produce. This wagon shares components with the 2012 Focus. And if you are already planning on taking it to market in Europe, it wont be an issue here. Body pannels wont have to change. Interior (dash, pedal, drivetrain etc) comes from the regular Focus. Why not? There seems to be a terrible upset with how this vehicle will not be given to us. I personally drive an Explorer and will be an Explorer customer for life. But to others this is a practical car- stylish, aggressive and woth Fords recent reliability reputation it will be a trustworthy vehicle; dear god PLEASE maintain your higher quality standards. Especially at this time of Toyota distress you dont need any issues to happen. For years you have supplied a true wagon with the Taurus, and it really didn't do that poor. We've had 5 and for some reason my father will not give up his 98- with 265K miles. Your styling techniques are up to par with what people are looking for. This isn't 1995 I understand. There is a market out there that you used to tap... Now what- your going to let it go to the first bidder?? Why not make it a BEV/Gas combo, or more realistically a gas-electric hybrid. Im not suggesting to sell 200K of these... But the ones you make will sell. Remember what I said earlier- how you were listening to your customers. I dont know if you really are.. I know that alot of us are talking.
March 3, 2010 at 8:03 am
March 4, 2010 at 2:29 pm
March 4, 2010 at 11:53 pm
March 5, 2010 at 4:02 pm
March 11, 2010 at 4:45 pm
March 15, 2010 at 8:03 am
March 29, 2010 at 10:26 am
Add Your Comment