Ford has expanded at the 2010 North American International Auto Show by 48-percent compared to last year. That means more for you to do when you visit the display. The larger space showcases 60 new Ford cars and trucks, 21 new Lincoln and Mercury vehicles and 24 interactive displays, engaging consumers in experiential and educational exercises that demonstrate Ford’s technologies and innovations.

There are also live driving demonstrations of Active Park Assist (APA) technology inside Cobo Center using Ford hybrid vehicles. And a new powertrain display includes two assembly-line robots from the Cleveland Engine Plant, named Eco and Boost, where the company’s new EcoBoost engines are built.

“Allowing consumers to interact with our products in an engaging and experiential way is a very effective way to demonstrate the strength of our products,” said Jim Farley, group vice president of Global Marketing and Canada, Mexico and South America operations. “There’s no better venue than an auto show to demonstrate our advanced technology and products at a critical point in the buying process for many attendees.”

Ford’s entire new car portfolio will be on display inside the floor’s Blue Oval – everything from the new Ford Fiesta to the company’s flagship sedan, the Ford Taurus.

Visitors to the Fiesta area can take a break and play Foosball on one of the world’s largest Foosball tables, Twitter their reactions to Fiesta, and learn about the 15 class-leading exclusive features that put Fiesta head and shoulders above competitors in the B segment. A Taurus SHO in-car theater will take visitors for a ride through both the tame and wild sides of Taurus SHO.

Taking center stage in the Ford display will be the next-generation Ford Focus, where visitors can learn about the agility and precision of Focus’s driving dynamics by playing the Control Blade Challenge, which is like a Wii game. Touch-screen digital displays explain Focus technologies and allow visitors to integrate their pictures into a virtual world and e-mail it to themselves. There also will be special zones for Ford crossovers and trucks and specially built areas for the Ford Mustang, Taurus, Fiesta, Fusion, Transit Connect and Super Duty.

“The Ford auto show display is proof that Ford is launching more product than any other manufacturer,” said Farley. “In 2010, Ford globally will deliver five times more new or freshened product than even 2009, bringing to market an unprecedented volume of new products people want – with class-leading fuel economy, quality, safety and technology.”

Lincoln will present an attention-getting cutaway of the vehicle to demonstrate the class-leading technology, safety and luxury features, including the industry exclusive MyLincoln Touch.™ To demonstrate this advanced feature, a one-of-a-kind 16 x 3-foot interactive table will take visitors on a journey through Lincoln’s thoughtful, purposeful technology; with the new MyLincoln Touch seamlessly integrated into the experience.

The auto shows held throughout the year – beginning with NAIAS in Detroit – are an important way for Ford to communicate with consumers about new Ford, Lincoln and Mercury products and technologies. Last year’s Ford display generated more than 125,000 consumer leads, 22,000 actual test drives and 2,020 vehicle sales to date.

For all of the Ford stories from the auto shows, click here to go to our Auto Show Coverage page.

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