The Ford Story: Drive One: Take Five

Three more “One More Reason” advertisements will be on the air On Monday, December 14. Once again, you get a preview of the spots.

Here’s a short setup for each of the new video spots:

“Amanda Flex” shows us how easy it is to make more space with her fold-flat third-row seats
“Rachel Escape Hybrid” lets us know that with her SYNC® navigation system, she never has to worry about finding a place to park
“Frederick Escape Hybrid” talks about how much more there is to love about the Ford Escape Hybrid than just great fuel economy

You can also view all of the previously loaded videos in this series.

These videos are of people sharing their thoughts and opinions about new Ford cars, crossovers and SUVs. The comments are as real as the people who made them. They are not scripted. In fact, these people didn’t know that they were being filmed for Ford commercials. That’s the only way to get genuine opinions, and that’s how these were produced.

This is a continuation of last year’s very successful work under the Drive One advertising campaign. Ford will keep highlighting accomplishments in four key areas that shape the reputation of the company – Quality, Green, Safe and Smart. Ford will continue its ongoing commitment to the community, the environment and innovation.

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Ford continues to stand apart from competitors. From nontraditional marketing successes such as using social media to generate more than 80,000 hand raisers for the upcoming Ford Fiesta to leveraging global car platforms to bringing new cars such as the Ford C-MAX to North America, Ford is different and making progress.

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15 Comments

Sara
December 11, 2009 at 1:39 pm

Great advertisements! Do you have any ads that show how "seniors" use Ford vehicles and are having a great time with them?? My 78 year old mom and her girlfriends LOVE the Flex for when they go golfing. Reply

Zach
December 12, 2009 at 1:05 am

Ford = Found on road dead. I was watching a few of those crudy rehearsed commercials and i saw that Ford Flex which is the ugliest car on the market today, for real the thing looks like a hearse and to compare this piece of junk to the Chevy Traverse is an insult to Chevy. All Ford SUVs are inferior to GMs, Expedition is very average on the exterior and hidious on the interior and the EL is just a cheap knock-off to the Suburban. Camaro puts Mustang shame " and is out selling it ". is pretty bad that the new Equinox has better EPA than Escape HYBRID, Malibu looks a heck of a lot better than Fusion aswell. Mercury is pointless because it has no vehicles arent just rebaged fords.and mill be dead by 2012. Ford needs to learn what GM and Chrysler learned years age, a grille and logo does not make a brand. Comparing Mercury to true luxury brands like Buick and Chrysler is a joke. And Lincolns are just fords with wood trim, and chrome wheels and are infearier to Cadillac and Germern luxury brands. lool at almost any enternet reviewe and Lincolns are never cosidered competiive. Navigator will never be the pop-culture-con Escalade is. And, no, i dont work for GM. Reply

Mark
December 14, 2009 at 7:03 pm

Hey Zach, didn't GM and Chrysler go belly up??????????????? Wonder why? They're not relevant. Ford continues to increase market share. And without taxpayer money. Reply

Doc
December 15, 2009 at 10:50 pm

Your facts are wrong, Zach. Equinox does NOT get better EPA ratings than Escape Hybrid. City it's Ford: 34, Chevy 22! Highwyay Chevy's ahead by 1MPG. Hybrid's are designed for improved city driving, NOT highway. And Fusion Hybrid easily beats Malibu Hybrid. Quality? Consumer Reports calls Ford's offerings "World Class" unlike GM and Chrysler products. Mercury has product, Zazh, unlike: Oldsmobile, Pontiac, Saturn, and Hummer. All dead or dying. Styling? All subjective. Mustang? Camaro's ahead only because of pent up demand. Hate to burst your bubble but Ford, unlike GM and Chrysler isn't sinking......................Ford is rated the world's automotive technology leader. Not GM or Chrysler or Mercedes or BMW or Lexus. Look at their safety innovations. Air bags in shoulder harnesses! And in drivetrain technology there's Eco-Boost! Ford's a succes story from any angle. And they're being recognized for it. Look at their stock. Compare it to Government Motots........I mean GM. Give Ford its due. They're earned it. Reply

Gary Kearns
December 12, 2009 at 7:42 am

Somebody got up on the wrong side of the bed! Flex: boxy, but nice..remember the old Volvo slogan, drove the Malibu and bought a Fusion Hybrid nonetheless..w/o driving it, and before all the accolades from 3rd parties. True story Escalade is segment leader and go ahead, drive one if you want that stereotype to follow you. I'm not saying right or wrong, fair or not but I do not need pop culture status to feed my ego.....name a Chrysler vehicle's design since 1990 that still looks good today and would want to own it? And I wrote this w/o the need for spell check. Reply

Zach
December 12, 2009 at 2:10 pm

Chrysler 300 and Aspen are sharp and town and counry is pretty nice for a mini van. i would so buy the 300. And Buick makes very attractive cars. Mercury will be gone in a few years. Reply

James
December 12, 2009 at 8:34 pm

Its ok Zach, live in your dream world where you are always right :D Reply

Jason
December 14, 2009 at 4:08 pm

All I have to say is thank God Zach doesn't work for Ford Motor Company. If he had we surely would have had to taken a government bailout with his extensive auto knowledge that he thinks he possesses. Please buy a Chrysler 300 and when they go belly up with Fiat you'll be stuck with a car who's warranty is backed by the US government. If thats not rest assuring I'm not sure what is. Please do not buy a Ford our sales numbers are increasing while GM's and Chryslers are decreasing and they need the help more then us. Go Ford Motor Company keep doing what your doing its working great. Reply

Zach
December 14, 2009 at 11:19 pm

Hey, Im am not a big Chrysler fan as far as the company goes. But GMs sales are on the rise again. Ford does make some nice looking cars like the F-150. I probably was a little harsh on Ford. Just personally i think Ford makes somewhat uninpressive cars to me compared to GM. Reply

Robert
December 15, 2009 at 11:18 am

I like these commercials.Instead of spending money(In Chryslers case,our money) on silly commercials,these spots show the car candidly in real sistuations with real people.No graphics or touch-ups to make the car look like its from a sci-fi movie Reply

Zach
December 16, 2009 at 9:39 am

Doc have you looked at the Enclave, Lacrosse, Lucerne or Regal. All three have fantastic quality ans style i own one so i should know. Mercury is nothing but rebeged Fords, you need to check your facts. You were reffering to the OLD Equinox " it was redisigned with improved EPA. Its fine if you like Fusion better just personally i like the Malibu. True, in the past GMs cars were not world class, now alot GMs models have been put ahead of Ford. GMs new logo is " the NEW class of world class ". As for HUMMER, Pontiac, Saturn, Saab are all brands of the old GM look at cars Like Lacrosse, Regal, New Equinax, NEW Srx, CTS Sport wagon, and Terrain, GMs newnest models and there is an excellent attention to Detail. GM has also come out with alot more new product. Lincoln just got awarded worst car names of ANY brand in the world. im not calling Ford a bad motor company but GM is not sinking " Chrysler maybe " . i have compared stock and im sorry but in my eyes and alot of other peoples and GM wins. Town Car and Grand Marquies are both very nice cars, but i just saw where Ford is going to close that plant. Camaro is ahead of Mustang because its a better more stylish car. Sorry. GM is getting alot of product praise. And GM is on its way to the top and soon will be at the top. Reply

Mon_Dude
December 17, 2009 at 9:14 pm

To keep things relevant to the article... I believe that these are clever ads that will do well to change the stereo type of detroit vehicles. They cleverly disarm you with real personable people and context, have relevant real word examples and they are short enough not to over stay there welcome. On the GM side I always thought the OnStar safety ads where a good gripping example of gm safety tech.

off topic...
>I personally drive a ford and it is my favorite car (Sport trac) and despite the fact that ford is discontinuing the car (which has a very loyal fan base) I believe there current strategy in vehicle design and advertising is the right one for the times.
>One problem i do have is that it seems the small off road SUV has been abandoned by them... I think a smartly designed ecoboost body on frame bronco would sell like hotcakes. Reply

Zach
December 18, 2009 at 1:48 am

Bottom line is Ford does to much rebageing. I mean seriously how is Mercury a profitable brand. The truth is its not and soon will be laying out in the graveyard with Oldsmobile and Plymoth. Mercurys are nothing but Fords with a Mercury logo slaped on the grille and rear. Mercury hasnt recieved a new product since the Milan " again just an overpriced Ford Fusion with 2 tone leather ". and while Buick is constantly introducing new products like Lacrosse, Regal, and another compact sedan coming in the future Mercury has zippo. As for Ford not going " belly up " good for the people who handle in the money at Ford, good job, but im talking about product and Ford does to much rebageging. Mercurys best days days are gone and so is Lincolns. Sorry Reply

Kim
December 18, 2009 at 2:37 pm

Zach, as I understand it ,the Mercury is packaged to appeal to women. And I happen to think it works. When I compare the Ford and the Mercury that are similar, I always like the Mercury better. I know that essentially, they are the same car, but somehow the Mercury is more appealing. And it is a niche that can be expanded without total car redesign. It can be the little things that make the difference and bring in women car buyers. Reply

O
December 22, 2009 at 6:14 am

Just sayin hey to all the people... Good job on the new models, love the raptor. Reply

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