WHAT WOMEN WANT WITH BLOGHER
“In July we invited 60 prominent women bloggers from the BlogHer network to come experience the Ford difference at our Chicago Assembly Plant.
From test drives, to assembly line quality checks, to Eco Driving lessons, these women truly got under Ford’s hood. Use the filters below to sort through their stories and discover What Women Want in a vehicle.
Comments are based on the writer’s experience and may not be representative of all driving experiences. Vehicle specifications are available at fordvehicles.com. 2010 Ford Taurus SHO was provided as part of Ford’s new Drive one marketing campaign.
What Do Women Want, Automotively Speaking? | CarEnvy.ca
But I am one, last I checked—and I’m not the least bit interested in “active park assist.” So why mention it? Because a friend attending BlogHer ‘09 mentioned that Ford is there, trying to actively engage and court women and find out what it is they want in their cars. One of the big things they’re pushing is what you see in the video above: Active Park Assist.
Monday, July 27, 5:38 PM
Lucretia Pruitt's Thursday Morning at Ford What Women Want Event - Whrrl
Slideshow and tweets from Geek Mommy of her time at What Women Want
Monday, July 27, 5:38 PM
Ford Asks What Women Want
In preparation for a “What Women Want” roundtable discussion, Ford has asked us to think about what we want in a vehicle, as well as to ask our readers what they are looking for. Honestly, I don’t think that much about what I want in a car until I need to buy one. And then I spend the next X years cursing out the lack of a certain feature or the improper design of a particular element in the car I choose.
Monday, July 27, 5:36 PM
Catch Up Lady: Ford's What Women Want Quality & Tech Event
In all seriousness, one of the big social media programs I've been working on for Ford is an event that happened today in Chicago - the What Women Want Quality & Tech Event with BlogHer.com. We worked with BlogHer to bring 60 of their awesomest* bloggers to Chicago a day ahead of the big BlogHer Conference for an all day event at the Ford Chicago Assembly Plant.
Monday, July 27, 5:34 PM
What Do You Consider a Quality Automobile? | Soapbox Mom
So when I first heard about the Ford BlogHer** event, I jumped at the opportunity to participate. We will be taking a tour of a Ford assembly plant, test driving some new Ford models and engaging in what will likely be a lively discussion of women’s thoughts on quality in automobiles.
Monday, July 27, 5:34 PM
Because I Said So- The official Blog of Author and Mom Blogger Dawn Meehan
Thursday, I went to the Ford: What Women Want event. I learned a ton of stuff and had a great time there. I'll write a separate blog post about that when I get home because there's too much information to share and I don't have enough time to talk about it all now. But I drove a car that parked itself. It parellel parked itself!!! ITSELF!
Monday, July 27, 5:33 PM
momspark.net » Overwhelmed at BlogHer
Today, I was a participant in the Ford What Women Want: Vehicle Tech and Quality Event. This was my first tour of a car assembly line, which was awesome, and we learned A LOT about bio materials, new safety features, and sweet gadgets like Park Assist, parallel parks for you. (seriously, I saw it in action)
Monday, July 27, 5:29 PM
Mummy Deals: Come Tweet With Me!
If you go to #fordblogher you can catch all the conversation about the Ford What Women Want event I'm going to.
Monday, July 27, 5:28 PM
Scrutiny by the Masses: What Women Want - A Ford Event
I have been chosen to participate in the Ford Drive event while I'm in Chicago. I was going to write a post about it - and I ran flat out of time, but beautiful, gorgeous Headless Mom wrote EXACTLY what I was going to AND graciously agreed that I could borrow it. I adore her.
Monday, July 27, 5:28 PM
mommy bytes: What Do Women Want in a Vehicle?
Being a gearhead and a mom, I have a long list of requirements for a motor vehicle. Some of them are ridiculous, like it must have a manual transmission, which rules out the entire class of minivans (birth control through avoidance of minivans). Other requirements are mom-related, like it must have at least four doors.
Monday, July 27, 5:27 PM
