The Fiesta Movement was a social media initiative designed to create excitement about the new Ford Fiesta, putting the small car on the minds of thousands of people nationwide in the U.S. in 2009.

Fiesta Movement Chapter 2 consists of 20 teams comprised of two agents each. These agents were selected from over 1,000 applicants. Their mission will be to redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities.

“This was a natural progression from the first phase of the Fiesta Movement,” said Connie Fontaine, Ford Brand Content and Alliances manager. “Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond.”

Agents will complete a series of missions, where they will compete in challenges locally that leverage the best of their communities, allowing them to open the discussion about Fiesta through social media and beyond.

After completing a challenge, agents will produce and place the creative content online at www.fiestamovement.com, where followers also can keep up with their favorite agents. The best content will be recognized based on online consumer interaction and consumers’ opinions about the agents’ work, and will be amplified in local media and events as well as through a variety of national mediums.

One of the missions in Chapter 2 is called “Show the World UR Personality,” where agents will design their Fiesta wrap, working with designers to create a wrap that fits their team’s personality. Their personalized Fiesta will be delivered to the agent team, and the best wrap, as voted on by the fans on www.fiestamovement.com, will later be available to consumers. Additionally, the winning wrap will be integrated into a future national Fiesta display.

The first Fiesta Movement generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions. The Fiesta Movement also set a Guinness World Record for the most attendees at a tweetup during the Fiesta Movement Awards Celebration in West Hollywood in December. This unprecedented event brought together 1,149 Fiesta Movement agents and Twitter friends.

“This honor represents Ford’s commitment to innovation and development of technology that enhances the driving experience and adds real value to the consumer,” said Mark Fields, Ford president, The Americas. “We’re very proud of this recognition from Fast Company, and it is truly an accomplishment to be named amongst some of the leading technology innovators and mobile application developers.”

Fast Company ranked Ford fifth in the mobile technology category for the introduction and evolution of SYNC,® the industry-leading connectivity system co-developed with Microsoft, as well as the recent reveal of MyFord Touch,™ an innovative user interface that promises to redefine the in-car experience.

Ford developed SYNC in response to the explosive growth potential of the mobile device and embarked on a strategy to build a software-based connectivity platform that could leverage the increasing power of the phone and improving data networks. MyFord Touch expands on the system’s device connectivity features by delivering a graphical, touch, and voice-controlled user interface that maximizes SYNC’s capability and provides an intuitive and safer way for drivers to interact with the car.

In addition to introducing MyFord Touch at the recent 2010 International CES, Ford became the first automaker to announce hands-free command and control of smart phone apps. Pandora, Stitcher, and OpenBeak are the first to implement the SYNC Application Programming Interface (API), enabling drivers to voice control the apps through SYNC’s Bluetooth connection.

Focus Electric is an exciting spin on the next-generation gas-powered Ford Focus, which was revealed at the 2010 North American International Auto Show and is hitting the streets later this year. The electrified Focus will be powered purely by batteries, which means it will never use a drop of gas and will produce zero emissions. Good-bye gas tank. Sayonara tailpipe.

Focus Electric will be rechargeable through wall outlets and is targeted to get up to 100 miles per charge, making it ideal for daily commuters and others who drive predictable “around town” routes. Charging the car’s lithium-ion batteries will take between six to eight hours using a 220V wall outlet or longer using a 110V outlet.

Focus Electric will also feature a user-friendly interface similar to the Ford Fusion Hybrid’s award-winning SmartGauge™ display to provide the driver with information on vehicle range and battery charge.

“Ford is committed to help lead the way to find creative solutions to ensure that electrified vehicles can deliver benefits to our customers, the environment and our business around the globe in a sustainable way,” said Nancy Gioia, Ford director of Global Electrification.

Ford also is developing a plug-in hybrid electric vehicle and a next-generation hybrid electric vehicle for 2012.

MyFord,™ which will be branded as MyLincoln Touch and MyMercury Touch on respective Lincoln and Mercury brand products, redesigns the in-car interface, mirroring how consumers interact with most devices in their lives using touch-sensitive buttons, touch screens, thumb-wheel controls and voice recognition.

“MyFord delivers a premium interior experience that will help consumers fall in love with their vehicles again,” said Derrick Kuzak, Ford group vice president, Global Product Development.  “It integrates all our signature features so customers will know exactly what they’re going to get in any Ford vehicle they may find themselves driving, no matter where they are in the world.”

MyFord Touch™ displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center stack. A five-way switch on each side of the steering wheel crossbar – similar to the one found on most mobile phones and MP3 players – controls the information displayed on the corresponding instrument panel screens.

Features available through MyFord Touch, powered by SYNC^® include:

Media Hub

• Additional USB port for a total of two USB 2.0 inputs
• SD Card slot
• RCA A/V input jacks

Internet Connectivity

• Full WiFi capability including Internet “hot spot” connectivity and a built-in browser for use while in “Park” (late availability)
• Integrated browser supports tabbed page navigation, “drag” to pan and scroll and a provides a 3-D carousel for bookmark browsing
• Support for on-screen and USB-connected keyboards
• RSS feed aggregator and text-to-voice reader
• Mobile in-car WiFi “hot spot” capability through USB-installed air card or USB mobile broadband modem

Phone

• Phone book contact photo download and 3-D carousel browsing
• Birthday reminders
• Enhanced error correction and reporting

Voice Recognition

• Direct speech commands and “flattened structure” for quicker, more responsive voice control
• Voice-command activation of selected climate control functions
• Voice commands will be available for most radio functions, including AM/FM, HD RadioTM Technology and SIRIUS/XM® Satellite Radio
• SIRIUS Game Finder application will facilitate automatic voice tuning for desired sporting events using commands such as “Tune to Detroit Lions game” or “Show NFL games”

Navigation

• Improved visual presentation of SYNC Traffic, Directions & Information app adds directional arrows, street names and distance markers
• Map-based navigation app provided by TeleNav via an optional SD Card
• SD Card navigation includes SIRIUS Travel LinkTM services such as weather maps, movie listings, gas prices, and sports scores
• SD Card navigation also adds cities point-of-interest information including ratings and amenities
• Map data includes 3-D visual landmarks

Climate Control

• MyTemp personalization allows the driver to store a preferred temperature, which is then accessible with a single touch of the MyTemp button
• Different MyTemp settings can be programmed to different keys; multiple drivers in a household can each have unique MyTemp settings

Audio

• AM/FM/CD, SIRIUS Satellite Radio, USB-connected MP3 players and memory sticks
• New HD Radio capability
• Song tagging capability via HD Radio Technology, allowing listeners to identify song information and store it for later use
• Browse tracks by artist, scan lists of tracks with identical names, and browse through devices without having to change audio sources
• 3-D carousel album cover art and photo viewing displays allow easy scanning of available material, especially combined with Gracenote Media Management
• Media player equipped with new “Podcast” source category
• Enhanced Bluetooth® audio support including metadata, which allows additional command and control functions for capable mobile devices

Vehicle Setting Personalization

• Ambient lighting color control using a 3-D carousel browser
• Custom welcome messages
• Saved and transferrable user profiles that can be ported between Ford vehicles equipped with MyFord
• Door keypad code control using on-screen menus
• Where available, Active Park Assist and Rear View Camera displays
• Image and video uploading via SD card slot or USB 2.0 ports

SYNC Apps & Services

• Traffic, Directions & Information offers personalized traffic reports and routing from INRIX, turn-by-turn directions, business search, sports, news and weather via SYNC and the user’s mobile phone
• Downloadable destinations when coupled with the SD card navigation function; SYNC Service Delivery Network (SDN) will be able to send a destination directly to the vehicle
• Vehicle Health Reports will download service reminders and vehicle information directly to the in-car displays
• Improved 911 Assist™ capability with GPS location can call for help in the event of an air bag deployment

The technology launches this year on 2011 Ford Edge and goes global with availability on 2012 Ford Focus. MyLincoln Touch will be standard equipment on new Lincolns beginning with 2011 Lincoln MKX.

The video below shares some more details about the MyFord technology.

As the world’s largest consumer technology trade show, CES is where the makers of the latest electronic goodies go to show off their wares, and it’s where outstanding technology gains recognition.

“Alan Mulally has positioned Ford as a leading innovator in the automotive industry, and we are pleased to welcome him back to CES,” said Gary Shapiro, president and CEO, CEA. “For the auto industry and all other businesses that use technology, CES is the single must-attend event where business gets done.”

Here’s a video of the entire keynote speech and MyFord overview.

Official Car of 2010 International CES

The 2010 Ford Taurus will be the official car of the 2010 International CES – offering 10 class-exclusive technologies not available from any other manufacturer, including Multi-Contour Seats with Active Motion, voice-activated navigation, SYNC® and MyKey.™

Ford will receive both recognition and awards at the 2010 CES with the 2010 Ford Taurus, SYNC and Ford Work Solutions.™

Part of the power story comes from the 5.0 V8’s use of Cam Torque-actuated twin independent variable–cam timing (TiVCT). This technology allows variable control of intake and exhaust valve closing, independently, to optimize combustion and performance throughout the engine speed range.

The 5.0 also has a compression ratio of 11:1 and cylinder heads designed to optimize airflow. Other technologies include high-energy coil–on plug ignition and cooling jets that keep the pistons cool – every part in the engine is designed to work in harmony.

The driving dynamics of 2011 Mustang 5.0 are further enhanced with a six-speed transmission and reconfigured strut and shock tuning. Electronic power-assisted steering (EPAS) puts control and responsiveness directly in the driver’s hands. And the standard limited–slip differential gives you the traction you need it, whether you’re testing the off-the-line launch of the new 5.0 or driving in inclement weather.

But wait, there’s more! Not only does the Mustang 5.0 look good and perform great, it also manages a projected 25 mpg hwy.**

The original 5.0-powered Mustang built a reputation for performance. The 2011 Mustang 5.0 is ready to raise the bar. Click here for the 2011 Ford Mustang GT technical specifications, including more detail on the new 5.0-liter V8.

While some cities are becoming giant hot spots, the availability of WiFi can be spotty at best. More often than not, connecting to WiFi for your laptop or other WiFi-capable device means being inside a building, with the obligatory coffee or meal purchase.

Don’t get us wrong, that’s a nice service for these businesses to offer their customers. But, studies by the Consumer Electronics Association show that as many as 77 million adults make up the so-called technology enthusiast drivers population. More than half of this population express the desire for a connected communications and information system in their vehicles. The study also showed that, even among the general population, more than one third of Americans would be interested in the ability to check email and access Web sites in their vehicles.

The system works when a compatible USB mobile broadband modem – sometimes called an “air card” – is inserted into SYNC’s USB port. This will produce a secure wireless connection that will be broadcast throughout the vehicle, allowing passengers with WiFi-enabled mobile devices to access the Internet anywhere the broadband modem receives connectivity.

“While you’re driving to grandma’s house, your spouse can be finishing the holiday shopping and the kids can be chatting with friends and updating their Facebook profiles,” said Mark Fields, Ford president of The Americas. “And you’re not paying for yet another mobile subscription or piece of hardware because Ford will let you use technology you already have.”

The SYNC WiFi capability is a simple solution for bringing Internet into the vehicle, versus competitive systems on the market. Being factory-installed, the hardware is seamlessly integrated into the vehicle, whereas competitor’s systems are dealer-installed and require a bulky bolt-in receiver and transmitter that take up cabin space. Also, competitive systems cost approximately $500 for equipment and installation, not to mention the monthly subscription fee.

You can view more content from the LA Auto Show by clicking here.

Click here for more information, specifications and pricing on the 2011 Ford Fiesta.

In fact, Fiesta will offer North American buyers a stylish new choice of 15 class-exclusive technologies and projected highway fuel economy of 40 mpg, besting the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.

The North American version of the car was introduced at the LA Auto Show on December 2, 2009, and we caught up with Steve Pintar, Chief Engineer for the Fiesta, at the show. He gave us an overview of the new Fiesta. Click on the video below to see and hear what Steve had to say.

Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already been sold to customers in Europe and Asia.

In case you missed the reveal of the 2011 Fiesta at the LA Auto Show, you can join us via video for an insider’s look at the media-only event.

When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated that the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.

“Fiesta was developed with customers, not just for them,” said Derrick Kuzak, Group Vice President for Global Product Development. “Fuel economy, spirited performance and efficient use of space are universal desires, across global markets – and Fiesta delivers.”

The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European-market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.

Fiesta’s flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Fiesta expected to deliver best-in-class fuel economy at 40 mpg. Fiesta’s advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility. An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.

Fiesta safety is enhanced by an array of features including dual-stage first-row airbags, a class-exclusive driver’s knee airbag, side airbags and side curtain airbags. AdvanceTrac® ESC (Electronic Stability Control) is standard on Fiesta, along with safety belt pretensioners, rear door child safety locks and a Safety Canopy® system.

From class-exclusive automatic climate control to a standard auxiliary input, Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver’s Bluetooth-enabled mobile phone with Fiesta’s onboard, voice-activated communications and entertainment system. Fiesta also offers keyless entry and push-button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Fiesta’s versatility and adaptability, adjustable cupholders can accommodate Red Bull cans and Big Gulps along with every container size in between. Fiesta also features Ford’s EasyFuel® Capless Fuel-Filler System, a North American industry-exclusive, as standard equipment.

Click here for more information, specifications and pricing on the 2011 Ford Fiesta.

Most recently, the vehicle took center stage during a live broadcast of The Steve Harvey Morning Show held at the Motor City Casino in Detroit. The event provided an opportunity for Ford to shine a spotlight on one of its newest vehicles as well as highlight some of the African American executives helping to move the company forward.

Felicia Fields, Group Vice President of Human Resources; Earl Lucas, Lead Exterior Design Manager for the 2010 Taurus; and Crystal Worthem, Multicultural Marketing Manager for Ford, all conducted live interviews on the show.

In addition to the interviews, Ford provided the chance for audience members to interact with The Steve Harvey Morning Show team by playing an interactive game tied to the vehicle and its 10 class-exclusive features.

The broadcast was a part of the Faces of Ford interview series. The series, which launched on the show in late August, was an opportunity for the company to introduce some of the African American executives, designers and plant managers who are behind the scenes at Ford helping to create the Ford that you are seeing today and the Ford that you will see tomorrow.

Past guests on the show include Bennie Fowler, Group Vice President, Global Quality;  Tony Brown, Group Vice President, Global Purchasing; Pam Alexander, Director of Community Development, Ford Motor Company Fund;  John Viera, Director, Sustainable Business Strategies for Ford Motor Company; and Frederiek Toney, Vice President, Ford Customer Service Division.