These videos are of people sharing their thoughts and opinions about new Ford cars, crossovers and SUVs. The comments are as real as the people who made them. They are not scripted. In fact, these people didn’t know that they were being filmed for Ford commercials. That’s the only way to get genuine opinions, and that’s how these were produced.

Here’s a short setup for each of the new video spots:

• “Rachel Escape Hybrid” talks about how her Escape Hybrid saves her money
• “Christopher Fusion Hybrid” tells us why he is pleasantly surprised to be a hybrid owner
• “Greg Edge” talks about how the Power lift gate in his Edge has made his life easier
• “Adam and Amie Flex” is about coexisting thanks to Dual Climate Control in their Flex

You can also view all of the previously loaded videos in this series.

This is a continuation of last year’s very successful work under the Drive One advertising campaign. Ford will keep highlighting accomplishments in four key areas that shape the reputation of the company – Quality, Green, Safe and Smart. Ford will continue its ongoing commitment to the community, the environment and innovation.

Do you have a story about Ford that you want to share? You can submit your story and upload a video or photo to make your Ford Story part of the Ford Story. Click here to see other stories and to learn more about submitting yours.

Ford continues to stand apart from competitors. From nontraditional marketing successes such as using social media to generate more than 50,000 hand raisers for the upcoming Ford Fiesta to leveraging global car platforms to bringing new cars such as the Ford C-MAX to North America, Ford is different and making progress.

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In addition to this important award, sales of the 2010 Fusion are at an all-time high. The car is now among America’s Top 10 selling vehicles, and it is the No. 1 selling domestic car.

“Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers,” said Angus MacKenzie, MOTOR TREND editor-in-chief.  “The Fusion range has matured into a competitive roster of midsize sedans, able to compete with the sales juggernauts such as the Toyota Camry and Honda Accord.  It is no surprise the Fusion now ranks in the top ten best selling cars in America.”

To win the coveted Car of the Year award, Fusion outperformed the competition – including the BMW 7 Series and Mercedes-Benz E-Class sedan – in six new categories:  design achievement, engineering excellence, intended function, efficiency, safety and value. 

“The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded.  The Fusion’s combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges,” said MacKenzie.

The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America.  The new models offer more power; class-exclusive technologies such as Blind Spot Information System (BLIS™) and Ford SYNC®; more total passenger and luggage capacity than the Toyota Camry; and better long-term reliability.

The Fusion lineup expanded in the 2010 model year to include all-new Hybrid and Sports models and a new selection of gas-powered engines – all paired with six-speed transmissions – that deliver even more horsepower and better fuel economy. 

The Ford Fusion has been generating excitement among journalists and consumers alike since the nameplate first launched in the fall of 2005.  In fact, the introductory model – which marked Ford’s re-entry into the midsize sedan market – was a finalist for MOTOR TREND’S 2006 Car of the Year award. 

Since then, Fusion’s popularity has continued to soar.  And so have sales.  Fusion set a sales record in April – the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid version – and overall sales are already at an all-time high for 2009.

With its unsurpassed quality, best-in-class fuel economy, class-exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is clearly delivering the key attributes that midsize sedan buyers want. 

“Even at a time when industry-wide sales are down 26 percent, Fusion sales continue to grow,” said Ford Sales Analyst George Pipas.  “That is extraordinary.”

The new Fusion Hybrid model has played an important role in Fusion’s success.  The vehicle delivers a certified 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway.  It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.

Sales of the new Fusion Hybrid are strong, accounting for almost 20 percent of total Fusion retail sales.  And more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda – according to information from Product Information Network, a division of J.D. Power and Associates.

According to Fusion Marketing Manager Jonathan Richards, car buyers are so passionate about Fusion that they are choosing to buy the high series models – Hybrid, SEL and Sport.

“Data shows that high series models account for 50 percent of sales,” he said.  “Customers are also embracing technology offerings like voice-activated navigation, SYNC® and Sony® Audio.”

Richards says the introduction of a Sport model is also drawing praise from Fusion customers as is the new six-speed gearbox with SelectShift transmission.

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This was the fourth Accelerated Action Day of 2009. The previous three focused on addressed the needs of children and families, the environment  and community building projects. The final Ford Accelerated Action Day of the year is December 4 when Ford will help feed the hungry under the theme of Giving and Sharing.

Ford encourages salaried employees to take two work days per year and volunteer in their local area. Last year, more than 20,000 Ford employees and retirees performed 100,000 hours of work on community projects – the equivalent of $2 million of in-kind corporate contributions.

Teams of Ford volunteers painted, made repairs and brightened the lives of people at veterans facilities in southeast Michigan and Washington, D.C.

“The men and women of the armed forces defend our freedom each and every day, a gift we do not take lightly,” said Janet Lawson, director, Ford Volunteer Corps. “We want to thank our veterans and their families for their service and sacrifice, but more than that, our volunteers want to give something back to those who have given so much for us.”

The veterans organizations benefiting from the most recent volunteer effort also received mini-grants of $5,000 from Ford to buy the tools, supplies and materials needed to complete their projects. Mini-grants totaling $25,000 have been awarded to the following:

• Fisher House, Washington, D.C. – Ford volunteers will clean kitchens, bedrooms and common areas at this “home away from home” for wounded soldiers. Volunteers will also pack lunches for veterans to take with them to offsite therapy and medical appointments.
• Gleaners Community Food Bank, Detroit – MODEL Teams of volunteers will assemble more than 500 food packs for distribution to needy veterans.
• VA Hospital of Ann Arbor – Ford volunteers will serve meals to veterans and their families during a day of activities in observance of Veterans Day. Hundreds of duffel bags will also be distributed to veterans to carry their personal belongings.
• VA Hospital of Detroit – Ford MODEL Teams will serve food during a daylong event to mark Veterans Day and volunteers also will help with in-house transportation of patients. Grant money also will be used to purchase holiday decorations to lift spirits and speed recovery of patients.
• Veterans Haven, Wayne – Ford volunteers will paint, make bathroom repairs and install new flooring at the group home and apartments. The residences are part of the transitional housing program which gives homeless veterans a safe place to stay while they work to rebuild their lives.

Fisher Houses

The Washington, D.C., Ford team spent their work day volunteering at the Fisher Houses located on the campus of Walter Reed Army Medical Center. The Fisher House program supports America’s military personnel in their time of need, serving as “comfort homes” that enable family members to be close to a loved one during hospitalization for an unexpected illness, disease, or injury.

The team was happy to have to opportunity to help out around the house. Some of the team spent their time outside, raking leaves and tidying up the playground for the kids.  Others deep-cleaned the kitchen, cleaned out the refrigerator and organized cabinets. They also had the opportunity to meet some of the residents, many of which are injured veterans just back from tour.

“We are really proud to be part of Ford, really proud to be part of this volunteer effort which is part of a broader volunteer effort our Community Relations team runs at Ford, with all the teams. We’ve got about 150 of them this year that are out all around doing great work. And we are so proud to be doing it this Veteran’s Day,” said Ziad Ojakli, Washington D.C. Group Vice President for Government and Community Relations of Ford Motor Company.

Click here to view photos from the Ford team effort at the Fisher House.

Ford and DAV

Ford has employed thousands of veterans over the years, guaranteeing their jobs and supplementing the military pay of many while they are on active duty in war zones. In 1922, Henry Ford began a relationship with the Disabled American Veterans (DAV) that continues to this day. In recent years, Ford has donated more than 130 vehicles to the DAV Transportation Network, and also contributes to scholarships and DAV programs such as the Winter Sports Clinic.

“Ford Motor Company has always been a strong supporter of America’s armed forces and the people who serve – and always will be,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We owe a huge debt of gratitude to our servicemen and women around the world and Ford volunteers believe their contribution is one small way to say thanks.”

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“Consumers demand the latest on-the-go innovation in their cars. Ford automobiles are built with cutting-edge technology that makes driving safer and more enjoyable,” said Gary Shapiro, president and CEO of the Consumer Electronics Association® (CEA), producer of the International CES. “We are thrilled to welcome Ford to the 2010 International CES and to name the new Ford Taurus as the ‘Official Car of CES.’ We also look forward to hearing Ford’s Alan Mulally kick off the 2010 CES with his opening keynote address on Thursday, January 7.”

Official Car of 2010 International CES

The 2010 Ford Taurus will be the official car of the 2010 International CES – offering 10 class-exclusive technologies not available from any other manufacturer. In addition to Multi-Contour Seats with Active Motion, voice-activated navigation, SYNC and MyKey, other class-exclusive technologies available on the Ford Taurus include:

• EasyFuel® Capless Fuel-Filler – a self-seal system without a traditional fuel cap. No lost, dangling, or spinning caps. It seals automatically, every time.
• SecuriCode™ Keyless Entry Keypad – a feature that allows you to unlock the driver’s door by entering a five-digit code via a flush-mounted keypad
• Adaptive Cruise Control and Collision Warning with Brake Support – a feature that allows you to set a cruising speed and uses radar technology to automatically adjust your speed and warn you if you’re getting too close to the vehicle in front of you
• Blind Spot Information System (BLIS®) with Cross Traffic Alert – a feature that uses radar technology to warn you of vehicles in your blind spot and alert you to oncoming traffic when you’re backing out of a parking spot
• Sony Audio® System – a surround sound system that delivers Dolby® Digital 5.1 sound through 12 high-quality Sony speakers
• Available EcoBoost™ V-6 – a 3.5-liter twin-turbo V-6 engine that delivers the output of a V-8, 365 horsepower, without compromising its V-6 fuel economy 

2010 Innovations Design and Engineering Awards at CES

Ford Work Solutions’ in-dash computer won 2010 Best of Innovations in the category of In-Vehicle Accessories. SYNC’s latest application, Traffic, Directions & Information, was honored in the category of In-Vehicle Navigation/Telematics/ITS (Intelligent Transportation System).

“Our customers want the latest in connectivity and technology – making their drive experience more enjoyable and convenient,” said Mark Fields, president, The Americas, Ford Motor Company. “We’re honored that CES has recognized our efforts in providing these customer-driven features.”

Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting-edge consumer electronics products across 36 categories.

The Innovations entries are judged based on the following criteria:

• Engineering qualities, based on technical specs and materials used
• Aesthetic and design qualities, using photos provided
• The product’s intended use/function and user value
• Unique/novel features that consumers would find attractive
• How the design and innovation of the product compares to other products in the marketplace

Ford Work Solutions

Ford Work Solutions is a collection of technologies created to provide Ford commercial truck and van customers with connectivity, flexibility and security to better manage their businesses. Available on Ford F-150, F-Series Super Duty, E-Series vans and the new Transit Connect, Ford Work Solutions delivers four innovative features:

• An in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that provides full high-speed Internet access via the Sprint Mobile Broadband Network, Bluetooth-enabled hands-free calling and navigation by Garmin. The first broadband-capable in-dash computer in production, the system allows customers to print invoices, check inventories and access documents stored on their home or office computer networks – right on the job site. The office is now mobile.
• Tool Link™, a Radio-Frequency Identification (RFID) asset tracking system developed in association with DeWALT™, the industry leader in professional power tools, and ThingMagic, the industry expert on embedded RFID technology. This technology enables customers to maintain a detailed real-time inventory of the tools or equipment stored in the pickup box.
• Crew Chief™, a fleet tracking, telematics and diagnostics system, offered with market-leading telematics specialist Microlise, provides dynamic location and performance data fleet owners need to more efficiently manage their vehicles, quickly dispatch workers to job sites, monitor driver performance for safety and economy, and keep detailed vehicle maintenance records.
• Cable Lock security system developed in association with Master Lock®, the industry-leading lock manufacturer, discourages theft of expensive tools too large to fit in the cab.

You can read more about Ford Work Solutions by clicking here.

SYNC with Traffic, Directions & Information

Ford SYNC’s latest application – Traffic, Directions & Information – leverages industry-leading voice-recognition software, integrated GPS technology and a customer’s Bluetooth-capable mobile phone. It provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.

These new capabilities are in addition to SYNC’s established hallmark suite of services, from hands-free, voice-activated cell phone and digital media player integration to the more recent security and convenience additions of 911 Assist™ and Vehicle Health Report.

Introduced in 2007, more than 80 percent of the vehicles Ford sells in North America are equipped with SYNC, and more than 1 million SYNC-equipped vehicles are on the road today.

2010 International CES

Ford Work Solutions and SYNC with Traffic, Directions & Information will be on display at the 2010 International CES, which runs January 7-10, 2010 in Las Vegas. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and they will also be featured at CES Unveiled: The Official Press Event of the International CES on January 5.

Innovations 2010 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world’s largest consumer technology trade show, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

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“Collaboration with university partners is an essential part of delivering innovative ideas,” said Gerhard Schmidt, Ford’s chief technical officer and vice president of Research & Advanced Engineering.

Here are just a handful of the current cooperative projects that are creating future technologies for the automotive industry.

GPS Satellites and Accident Avoidance

Auburn University’s GPS and Vehicle Dynamics Laboratory, directed by Dr. David Bevly, is investigating the use of combining GPS and inertial measurement units data to provide precise information on a vehicle’s motion. The data could be used to improve performance of a vehicle’s electronic stability control system.

The researchers have found potential for a GPS satellite to act as an early warning system that detects when a vehicle is about to lose control and communicate with the vehicle’s stability control systems and other safety features to prevent a rollover or other serious accident.

The research findings were presented at the Institute of Electrical and Electronics Engineers’ International Conference on Systems, Man and Cybernetics in San Antonio, Texas.

A New App for SYNC®

Ford, University Detroit Mercy and California-based IDEO are sponsoring the UDM/Ford Innovation Contest. The intent of this challenge for University of Detroit Mercy students is to conceive a new application for SYNC®; to identify an unmet customer need and present a creative solution.

SYNC is a Bluetooth-based system developed by Ford and Microsoft that allows consumers to control their phones, their music and get directions, all by using the sound of their voice.

Contest participants were asked to develop and submit a 3-minute video presentation of a new SYNC application. The application could be a simulation and didn’t need to be a working application.

Automotive Telematics

A program with the University of Michigan recently began with students beta testing Ford prototype software platforms. The project is for a winter course on embedded automotive telematics. The course features small teams collaborating on the Ford developmental platform and build upon its connectivity capabilities – creating social networking interfaces, accessing cloud services and mobile network management.

Collaborating with universities and partners is the new blueprint for corporate research that will enable Ford to continue to build upon its leadership for in-car technology.

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These videos are of people sharing their thoughts and opinions about new Ford cars, crossovers and SUVs. The comments are as real as the people who made them. They are not scripted. In fact, these people didn’t know that they were being filmed for Ford commercials. That’s the only way to get genuine opinions, and that’s how these were produced.

Here’s a short setup for each of the new video spots:

• “Rachel ER” is about the advantages of SIRIUS Travel Link™
• “Robert Likes” tells us all about the versatility of his Transit Connect
• “Michael MPG” talks about the fuel efficiency of Ford Escape
• “Christopher Leaves” shows the love of a Fusion Hybrid and its fuel economy savings
• “Karina Fusion” portrays Fusion as a car for her generation
• “Fabricio Transit Connect” praises Ford for thinking of the worker in designing the Transit Connect
• “Christian Escape” tells us about how his son reacted to the cool SYNC® system
• “Alfonso Flex” talks about the Reverse Sensing System and the confidence it brings to backing up

You can view the Spanish versions here:
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This is a continuation of last year’s very successful work under the Drive One advertising campaign. Ford will keep highlighting accomplishments in four key areas that shape the reputation of the company – Quality, Green, Safe and Smart. Ford will continue its ongoing commitment to the community, the environment and innovation.

Do you have a story about Ford that you want to share? You can submit your story and upload a video or photo to make your Ford Story part of the Ford Story. Click here to see other stories and to learn more about submitting yours.

Ford continues to stand apart from competitors. From nontraditional marketing successes such as using social media to generate more than 50,000 hand raisers for the upcoming Ford Fiesta to leveraging global car platforms to bringing new cars such as the Ford C-MAX to North America, Ford is different and making progress.

We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.

The fact is that Ford Motor Company reported a net income of $997 million, or 29 cents per share, in the third quarter. Strong new products, structural cost reductions and improved results at Ford Credit lifted the company’s results despite continued weak global economic conditions. This is a $1.2 billion improvement compared with the same period last year.

Excluding special items, Ford posted pre-tax operating profits totaling $1.1 billion, an improvement of $3.9 billion from a year ago. This marks the company’s first operating profit since the first quarter of 2008. On an after-tax basis, excluding special items, Ford posted an operating profit of $873 million in the third quarter, or 26 cents per share, compared with a loss of $3 billion, or $1.32 per share, a year ago. 

“Our third quarter results clearly show that Ford is making tremendous progress despite the prolonged slump in the global economy,” said Ford President and CEO Alan Mulally.  “Our solid product lineup is leading the way in all markets. While we still face a challenging road ahead, our One Ford transformation plan is working and our underlying business continues to grow stronger.”

Ford reduced its Automotive structural costs by $1 billion in the quarter, largely driven by lower manufacturing and engineering costs, which included benefits from improved productivity, personnel reduction actions primarily in North America and Europe, and progress on implementing its common global platforms and product development processes. Through the first nine months, Ford has achieved $4.6 billion in automotive structural cost reductions, exceeding its full-year 2009 target of $4 billion.

Ford’s North American operations posted a pre-tax operating profit of $357 million, its first quarterly profit since the first quarter of 2005.  Ford South America, Ford Europe and Ford Asia Pacific Africa also posted pre-tax operating profits in the third quarter.

Ford finished the third quarter with $23.8 billion in automotive gross cash, compared with $21 billion at the end of the second quarter of 2009.  Automotive operating-related cash flow was $1.3 billion positive during the third quarter of 2009, an improvement of $2.3 billion from the second quarter 2009. Automotive operating-related cash flow was $3.4 billion negative during the first nine months.

“The Ford team delivered another solid quarter of results with strong contributions from all our business regions,” said Lewis Booth, Ford executive vice president and chief financial officer.  “Positive cash flow, a stronger balance sheet and a third quarter operating profit are evidence that Ford is meeting the global economic challenges.” 

Third-quarter Highlights

• In the U.S., third quarter market share increased 2.2 percentage points compared to last year as the Ford, Lincoln and Mercury brands all posted sales gains
• Ford Europe’s market share was 9.2 percent for the quarter, up 0.6 points from last year and the highest third-quarter level in 10 years. Market share was 10.1 percent in September, the highest monthly share in eight years
• Record growth in China continued as Ford third quarter sales jumped 63 percent
• At the end of the third quarter, worldwide sales of the new Ford Fiesta reached 470,000 units since its launch last fall.  The No. 2 best-selling car in Europe posted its highest September sales since 1994. In September, Fiesta also had its best sales month ever in China. Fiesta arrives in the U.S. market in 2010 
• Began selling the new Ford Taurus and Transit Connect in North America.  Taurus sales in September were up 60 percent from a year ago
• The Ford Focus and Ford Escape were among the top new vehicles purchased in the U.S. government’s “Cash for Clunkers” program 
• Ford’s U.S. hybrid sales have risen 73 percent this year compared to a 14 percent decline in U.S. hybrid industry sales. More than 60 percent of Ford Fusion hybrid sales have come from non-Ford owners
• Ford began production of the Ford Transit Connect small commercial van at the new manufacturing plant in Craiova, Romania
• Announced investment of $500 million at Ford India’s Chennai assembly plant to build the new Ford Figo, a small car targeted at the heart of the Indian market, debuting in 2010
• Announced a new $490 million assembly plant in Chongqing, China, which will be completed by 2012, and will produce the Ford Focus for the Chinese market
• Ford, Lincoln and Mercury brand vehicles in the U.S. had the fewest number of “things gone wrong” among all automakers, according to the third quarter GQRS study of new vehicle quality
• Received $886 million in loans from the U.S. Department of Energy for development of more fuel-efficient vehicles. Ford has been approved for up to $5.9 billion in loans in support of projected expenditures through mid-2012
• Raised $565 million in new equity as Ford completed its previously-announced plan to issue up to $1 billion of equity
• Ford Credit completed $10 billion in funding in the third quarter, including $2.8 billion unsecured, and now has essentially completed its full-year funding plan
• The Ford Taurus and Lincoln MKT both earned a “Top Safety Pick” from the Insurance Institute for Highway Safety.  Ford Motor Company continues to have more IIHS “Top Safety Pick” ratings than any other automaker
• Unveiled the all-new Ford C-MAX at the Frankfurt Motor Show.  The C-MAX and the Grand C-MAX will debut in Europe in 2010, and the Grand C-MAX debuts in the U.S. in 2011.  The new global C-car platform will underpin up to 10 models and more than 2 million units annually by 2012
• Announced that Ford’s 1.6-liter and 2.0-liter four-cylinder EcoBoost engines will make their debut in 2010 across Europe, North America, and Australia
• Unveiled the new Ford Figo to compete in India’s small car segment beginning in 2010
• Launched the new Ford Fiesta in Taiwan and continued the successful rollout of the Ford Focus and Ford Everest SUV in additional Asian markets
• Revealed the new 2011 Ford F-Series Super Duty and two new powertrains developed by Ford – a     6.7-liter V8 diesel engine and a 6.2-liter V8 gasoline engine
• Began selling the 2010 Ford F-150 SVT Raptor, an off-road performance truck, which captured the “2009 Pickup Truck of Texas” award from the Texas Auto Writers. The Ford F-150 won the overall “Truck of Texas” award, the seventh straight year a Ford truck has earned the honor

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He’s also an avid car enthusiast, customizing new vehicles and building vintage cars with special attention to style and performance. Most recently, Flex customized the all-new 2010 Ford Taurus SHO, which he will debut at the 2009 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas. He has also developed his own car-customizing television programming.

He’ll be hosting a live chat from the show. This trade show attracts 100,000 automotive enthusiasts who are part of the industry. And you have to be in the industry to attend, as it is closed to the public.

Tune in on this Web page Wednesday, November 4, at 4:00 p.m. EDT to see what the Funkmaster has to say about the SEMA show and his latest Ford rides, and see where the conversation goes.

Because the show is not open to the public, we’ll give you a peek into the show with an article from the event, in addition to this chat. Check back during the week of November 2.

Not only does Flex represent his own line of hi-octane automotive accessories, but he also developed and promotes an annual eight-city Funkmaster Flex Custom Car & Bike Show Tour, bringing the most exclusive and expensive candy-colored rides to fans in cities from Canada to Miami.

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Join the live chat here on Friday, October 30, at 11:30 a.m. EDT to see what Hardie has to say about quality, and what the team is doing to protect and improve quality at Ford.

During his career at Ford, Mike has held many positions in problem solving, reliability engineering and statistical applications.  Prior to working at Ford, Mike was in the aerospace business, developing aircraft simulation systems for military programs.

Hardie, a native of Salem, Oregon, holds a bachelor’s degree in Mechanical Engineering from Oregon State University in Corvallis, Oregon, and a masters degree in Engineering Management from the University of Michigan.

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“With the Ford Warriors in Pink program, we continually strive to encourage women and men everywhere to join the fight and be a part of the cure for breast cancer, said Mark Fields, President of The Americas, Ford Motor Company. “For 15 years, Ford has been committed to fighting breast cancer, standing up for the cause no matter the month. Tonight’s ceremony is designed to show our support for all those affected by the disease.”

For two nights beginning on Monday, Oct. 26, Ford World Headquarters will glow pink to show support for breast cancer patients and survivors across the country.

Nearly 200,000 women and 2,000 men will be diagnosed with breast cancer in the United States in 2009, according to the National Cancer Institute. Ford Motor Company is a 15-year supporter of Susan G. Komen for the Cure^® and has dedicated over $100 million to the cause to date. Limited edition Ford Warriors in Pink apparel is sold exclusively at www.fordcares.com, and 100 percent of the net proceeds directly benefit Susan G. Komen for the Cure. More than half a million pieces of Ford Warriors in Pink apparel and gear has been sold over the past three years, generating over $1.8 million for the Susan G. Komen foundation. 

When you test-drive a Ford vehicle from now until December 31, 2009, Ford will donate $20 to Susan G. Komen for the Cure on your behalf – to the Komen Affiliate in the city of your choice. 

Earlier in October, Ford announced the latest addition to its efforts: The association with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer treatments and awareness. A special Warriors in Pink episode of the daily syndicated how-to series, “The Martha Stewart Show” aired on Oct. 16. Click here to read more.

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